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The Week That Was #203… 5 peeks behind the week at Working Word

 

From celebrating Dydd Miwsig Cymru to sharing food and drink success, learning Welsh with Ruth Jones to organising foodie press trips, it’s been another productive week at Working Word HQ. Here’s five peeks behind our week…

 

1. Dathlu Dydd Miwsig Cymru / Celebrating Welsh Language Music Day

The biggest day in the Welsh language music calendar is finally here – Dydd Miwsig Cymru! Our team has spread the word across the world, with the globe’s biggest breakfast show BBC World Service covering the story this morning, alongside BBC 5Live, ITV and many more. We’ve been busy planning over 20 gigs across Liverpool, Conwy and Cardiff where the likes of Adwaith, Casi, Al Lewis and HANA2K will perform for free- come along! We’ve signed up businesses from KFC, EE, HSBC, Dwr Cymru, Marks & Spencer and Admiral to support the day, from hosting gigs in store to playing Welsh language music all day in branch. And you can turn up the Welsh language tiwns in the office today with playlists covering every different genre or mood you can think of.

 

2. Learning Welsh and loving miwsig with Ruth Jones

 

 

To celebrate Dydd Miwsig Cymru today, Gavin & Stacey writer and actress Ruth Jones took us on a musical journey of her favourite Welsh language music songs, telling us the tracks she loves and why. From Lleuwen to Casi, Ruth is a big Welsh language music fan and has been using it to help learn Welsh, picking out words she knows from the lyrics or looking up the ones she doesn’t.

 

3. Tackling the food and drink skills shortage in Wales

Working with our client, the National Skills Academy for Food and Drink (NSAFD), we shared the story of Aber Falls Distillery, as they became the 50th company to sign a skills pledge celebrating the food and drink industry as a diverse and exciting place to work. According to the NSAFD, Wales is currently struggling to recruit and retain skilled employees in the sector. That’s why Aber Falls Distillery and others are working hard to tackle this issue.

We secured coverage in the Daily Post, on Wales 24/7 and News from Wales to encourage other businesses to sign the pledge and to raise awareness on the amazing careers available across the industry.

 

4. Sharing the secret ingredient behind Wales’ food and drink success

The food and drink industry in Wales has smashed its target for growth in sales to reach £7billion by 2020, with latest industry figures revealing a record-breaking turnover of £7.473 billion at the close of 2019. 

Our client, the Food and Drink Wales Industry Board, has worked in partnership with Welsh Government to help realise this huge achievement, despite the difficulties and looming backdrop of Brexit which has put pressure on the cash flow, investment and capital of many food and drink businesses in Wales.

We arranged for Chair of the Board, Andy Richardson, to speak to BBC Radio Wales’ Country Focus programme on Sunday morning, where he discussed the impact of Brexit on the resilience of the Welsh food and drink industry and also gave insight into how businesses can prepare and continue to flourish.

 

5. Getting Welsh food and drink inspo from foodie influencer

In the run up to St David’s Day next month, we’ve been organising some press and blogger trips for foodie titles to different locations across Wales so they can get a ‘taste’ for what Welsh food and drink has to offer. Blogger Katya from East London Mornings went on a trip to south east Wales and sampled some of the best produce from Silver Circle Distillery to Trealy Farm. If this doesn’t give you food envy, we don’t know what will!