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The Week That Was #177… 5 peeks behind the week at Working Word

From the run-up to the Homeless World Cup, launching a Welsh music CD for people with dementia, securing coverage for a start-up, sharing the story of an entrepreneur bringing awareness to mental health and celebrating social enterprises - we’ve had another busy week here at Working Word. Take a look at five peeks behind our week.

 

1. The Homeless World Cup is here!

The Homeless World Cup has landed in Cardiff and it has been all systems GO at Working Word Towers as our team has been working around the clock to help make this very special football tournament the very best it can be.

This week the Working Word office has been a hive of activity as the world’s media descends on Cardiff to broadcast live from the event. Yesterday, we managed a media junket ahead of the tournament, which kicked off with BBC Breakfast live at 8.30am and ran through until 5pm. Over 20 media outlets including Sky News, Channel 4 News and Channel 5 News interviewed Michael Sheen, Mel Young (founder of the Homeless World Cup Foundation), Keri Harris (Director of Street Football Wales) and the Homeless World Cup Wales squads, ahead of the start of the tournament tomorrow.

And in other Homeless World Cup news Monday saw the publication of a very special edition of The Big Issue, which featured an exclusive 16-page HWC souvenir guide and a feature penned by Michael Sheen.

 

2.Dydd Miwsig Cymru supports access to Miwisg Cymraeg for those living with dementia

Welsh speakers living with dementia can now enjoy Welsh songs from their past, thanks to a Bangor University and Merched y Wawr initiative supported by Dydd Miwisg Cymru. Our events and PR team were on hand to manage the launch of CD Cân y Gân at a care home in Ammanford, where Welsh Government’s Minister for the Welsh Language, Eluned Morgan chatted with residents and everyone was treated to a live performance by Welsh language favourite Rhys Meirion. Music is said to help soothe, stimulate and bring to mind long-forgotten memories and Cân y Gân is full to the brim with 20 specially curated Welsh language songs from yesteryear, including Anfonaf Angel. The CD is available via your local Merched y Wawr branch and you can stream and download the tracks for free here: https://open.spotify.com/playlist/4jCQHtXNTS6wFt7hQLRC8p

 

3. Putting Blend Telecom in the business headlines

Blend Telecom, a Cardiff start-up bringing 5G broadband to businesses across the city, has secured a major deal with commercial law firm Capital Law. We turned that story into a news release targeting business media, securing coverage in the Western Mail, Business News Wales, Insider, BQ Live and further afield for our new client.

As a result, Blend has seen sales enquires, a significant increase in web traffic and an improved SEO ranking. 

 

4. Sharing the story of a young fitness apparel entrepreneur with a passion for mental health awareness

This week we shared Ellis Smith’s story, a 22-year-old from Caerphilly who has set up a sportswear company that promotes positive mental health. Our client Big Ideas Wales, the youth entrepreneurship service in Wales, supported Ellis to set up the business. Ellis has ADHD and OCD and found that exercising, in particular CrossFit, helps manage his condition. He has used this personal experience to create his fitness and leisurewear brand, The Barbell Club, which also aims to bring awareness to mental health conditions and he is donating 10% of his yearly profits to mental health charities.

The story was covered in Wales 24 7 and News from Wales.

 

5. Celebrating Social Summer 2019

During the summer holidays, we’re partnering with the Wales Co-operative Centre to encourage families across the country to pay a visit to some of the amazing social enterprises in Wales.

Social enterprises operate like private businesses, but with one big difference, all profits are invested back into good causes and the local community.  To celebrate the holidays, we’ve put together some summer listicles with activities and destinations families can visit when they’re looking for things to do that are fun, local and accessible.

So far, we’ve secured coverage across the country in titles like the North Wales Chronicle, Wales 24/7 and more. We’ve also launched our listicles as downloadable PDF guides, which you can find here.