The Week That Was #173… 5 peeks behind the week at Working Word
From celebrating 20 years with Principality Stadium, witnessing the Welsh Homeless World Cup squads receiving their official kits, encouraging health professionals to use books to manage mental health issues, showcasing Welsh Water’s blockbusting inventor and helping women through the menopause – we’ve had another busy week here at Working Word. Take a look at five peeks behind our week.
1. Principality Stadium turns 20
We celebrated the 20th anniversary of Principality Stadium by working with our client, Principality Building Society, to create a film highlighting its positive economic impact in Wales. Throughout the summer, we’ll be producing even more films and content for social celebrating two decades of unforgettable moments at the Stadium. Keep in touch with all the action over here.
2. Wales' squads receive their official Homeless World Cup 2019 kits
This Wednesday the Homeless World Cup 2019 Welsh squad were given their official kits for the upcoming tournament. The 16 players that have been selected to represent their country this year all attended a special kit ceremony and training session where they sported their shiny new Welsh kits for the first time. The men’s and women’s teams are selected to play for the tournament via Street Football Wales, who have been behind programmes that help those experiencing homelessness and social exclusion across Wales. Various documentary crews were there to capture the moment the players saw their kits for the first time, and we were busy behind the scenes capturing content for Homeless World Cup social media channels. Check out the saved Instagram Story on Homeless World Cup’s Instagram.
3. Books can be the best medicine
We have been working with The Reading Agency to launch The Reading Well Books on Prescription for mental health, which allows health professionals in Wales to prescribe free library books to assist people in managing a range of mental health issues. The scheme is being launched in Wales after huge success in England which has seen 931,000 people borrow over two million Reading Well books from public libraries. You might have seen the story this week on BBC Wales Today and Heno on S4C. We also secured coverage of the story in Happiful, Wales 247, Rhyl Journal and News from Wales
4. Blockbusting inventions with Welsh Water
Being open to new ideas and innovative thinking underpins everything that Dŵr Cymru Welsh Water does. This approach is embodied by one of their sewerage operators who devises and makes an array of interesting instruments and gadgets to make sure our sewers run smoothly. We spent a day with Dŵr Cymru Welsh Water’s blockbusting inventor to find out where he gets his ideas from (parental guidance: contains mild nudity).
5. Helping women through the menopause with Health and Her
This week we shared the story of Cardiff-based health entrepreneur, Kate Bache, who has launched a new business aimed at helping women through the menopause.
Health & Her® is a brand-new website aimed at addressing a gap in the UK market for female health and the menopause in particular. The site will offer free expert advice not just from gynaecologists and GPs, but also psychologists, career coaches and make-up artists. It’ll also feature a menopause symptom tool and tracker, the first of its kind in the UK, and recommend advice and products specific to an individual’s symptoms. You can read more about the business on Wales 247 and be sure to keep an eye out for Kate’s story in next week’s Western Mail!