The Week That Was #172… 5 peeks behind the week at Working Word
From combatting loneliness to launching the soundtrack to summer, securing charity coverage in The Mirror to sharing inspirational stories – we’ve had another busy week here at Working Word. Take a look at five peeks behind our week…
1. Combatting loneliness with the ‘Men’s Sheds’ project
This week, as part of National Loneliness Week, we shared the powerful story of Gerwyn Davies and the National Lottery funded ‘Men’s Sheds’ project. After medically retiring, Gerwyn’s mental health began to deteriorate and he couldn’t see a way out. However, he says that discovering the Men’s Sheds project in Rhondda has saved his life.
The social enterprise was set up to support the growing number of people suffering from feelings of loneliness, isolation and suicidal thoughts with the aim of restoring a sense of purpose in their lives. Gerwyn is now the coordinator of the Men’s Shed workshop in Porth, and you can listen to his story in the video we made above. He also appeared on BBC Radio Wales’ Wynne Evans show on Monday to talk about his experiences with mental health.
2. Launching the football soundtrack to the summer
Think Thin Lizzy, T.Rex and Wizzard, but with a contemporary twist. This week, we officially released Buzzard Buzzard Buzzard’s ‘proper bop’, Daffodil Hill, the official song of the Homeless World Cup Cardiff 2019.
As part our work on the tournament, we teamed up with Welsh four-piece Buzzard Buzzard Buzzard who wrote and created ‘Daffodil Hill’, the official soundtrack for this summer’s festival of football (and much more). The band’s latest song has secured coverage from a range of key music titles including Clash Magazine, DIY Mag and The Line of Best Fit.
Get your bop onto Daffodil Hill in the video above.
3. New owners, traditional values and an exciting future ahead for Kings Monkton School
The principals of our client, Kings Monkton School, have recently celebrated becoming its new owners. We worked with them to create a news release announcing the buyout, securing coverage on Business Live, Wales 247 and in the Western Mail. The school has gone from strength to strength under the Nortons’ leadership for the past 6 years, growing from 90 pupils to its current 328 pupils and achieving a record high of 94% A* - C grades in five or more GCSE subjects last year.
4. ‘Brian puts best foot forward…’
Earlier in June, we met a lovely and inspirational 84-year-old called Brian, who will be running at this year’s Cardiff Met Cardiff 10K. After losing his wife of 47 years, he took up running as a hobby to stay active, and set himself the ambitious challenge of running ten half marathons and twenty 10K races. When he crosses the Cardiff 10K finish line on September 1, he’ll complete his challenge. We weren’t the only ones who thought his story was inspiring, so did the editorial team at the South Wales Echo, who gave him a full-page spread. If you see him running later this year, cheer him on with us!
5. ‘This club saved me’
We’ve been working with Street Football Wales in the run-up to the forthcoming Homeless World Cup in Cardiff, and on Sunday the charity, which promotes social inclusion through sport, took centre stage in The Mirror. The article profiled Street Football Wales and the incredible work they do with the help of funding from the National Lottery. In particular the article focused on the story of Sophie Brett, who just four years ago was taken into foster care after her parents were unable to care for her. She battled PTSD and depression but thanks to her involvement with Street Football Wales she has turned her life around, travelling to Norway to compete in the Homeless World Cup in 2017, and recently she was invited by the board of Street Football Wales to become a trustee and player representative. Sophie also makes an appearance in the above film made by the National Lottery.
In other news...
Waterstone Homes wins Housebuilder of the Year at national awards
Huge congratulations are in order this week for our client Waterstone Homes who are celebrating success at this year’s Insider Wales Property Awards, after winning the ‘Housebuilder of the Year’ category. The housebuilder took home the top prize, beating off stiff competition from some of the country’s leading housebuilders.