The Week That Was #154... 5 peeks behind the week at Working Word
From spreading the sound of Dydd Miwsig Cymru to lifechanging National Lottery projects, business exports in Dubai to romance at Dŵr Cymru Welsh Water, we've spent another seven days hitting the headlines and seeding stories on social here at Working Word. Here's 5 peeks behind our week.
1. Telling the story of how National Lottery funding changed the life of wheelchair rugby star Bex Laing
In Wrexham and Flintshire alone, the National Lottery has awarded around £101m to over 4,600 good causes since it was launched 25 years ago. Charities, community groups, grassroots sports projects, arts organisations, athletes, film makers, and heritage sites have reaped rewards from the funding. We’re working with the National Lottery on a campaign to highlight some inspirational stories which illustrate how their funding has helped change the lives of people in the Wrexham and Flintshire areas for the better.
This week, our focus is on wheelchair rugby team Mold Dragons and in particular one of the team members. Former psychiatric nurse Bex developed a neurological condition which affected her ability to walk and she tells us how the National Lottery funded club has changed her life for the better. Read her story and see her film on Deeside.com here.
2. Our film from the Desert City goes live for Business Wales
At the end of 2018 our crew shot a ‘hero’ film on location Dubai for our campaign with Business Wales to promote exporting among the Welsh SME community. The video features some of Wales’ most successful exporters including manufacturing firm Zip Clip and tech giants IQE. In early 2019 the video premiered across Welsh Government social media channels and received impressive engagement from the Welsh business community, while our supporting ad and PR campaign is aiming to get Welsh businesses excited by the possibilities exporting can offer. If that sounds like your business, find out how you can get help to take your product or service overseas here.
3. Another successful year for Welsh Language Music Day!
Last Friday, we celebrated the fourth Dydd Miwsig Cymru (that’s Welsh Language Music Day to the non Cymraeg speakers) and it was the biggest one to date. Our campaign covered all the bases, getting big businesses playing Welsh language music including Brains in 104 venues, HSBC in 626 branches across the UK as well as John Lewis and Waitrose. Many events took place across the country including one in the Senedd which was beamed live all the way to New York City. Hashtags trended on the day, social followers grew, and we even got Hollywood actor and Welsh legend Michael Sheen talking about it. The campaign is in support of a much bigger picture of getting a million Welsh speakers by 2050.
4. Putting Swansea Bay in front of a national audience
We’ve been securing national coverage for our client Visit Swansea Bay this week, as one of the reviews from our press trip activity went live on the Telegraph’s website. We work with media and the team in Swansea to put together press trips showing off the highlights of the region – from Dylan Thomas, to Rhossili Bay, to an ice cream on Mumbles prom. Check out the review and get your staycation booked in.
5. Something in the water at Wales' most romantic company
Now the stone hearts of the HR department might tell you an office romance isn’t a good idea, but no amount of rules and regulations can stop the romantics at our client Dŵr Cymru Welsh Water where workplace wooing is definitely in the water. We made a film shared on social this week interviewing some of the cute couples on just what makes their hearts melt.
News of some of our newbies hit the headlines this week, with a story on the strengthening of our Welsh language capability and the hiring of two graduates from Cardiff University’s Master’s in International Public Relations and Global Communications Management. They’re Ffion Rees, Ffion Roberts and Georgina Dransfield and you can read about them on Wales Online here and Wales247 here.