The Week That Was #150… 5 peeks behind the week at Working Word
From Welsh music to Sky Sports, to Wales' first drinks strategy to golden tickets, as usual, it's been another busy week at Working Word HQ. Here's five peeks behind our week.
1#. Sharing Welsh language miwisg on social media
If you’re keen to try Welsh language music, but don’t know where to start, then this week we released just the film for you. With Welsh Language Music Day coming up on Friday 8th February, we produced a promo where BBC Radio 1 and Radio 6 Music’s Huw Stephens picks his favourite three tunes from AM18, a special compilation of the best miwsig from 2018. Check out his choices here. We defy you not to tap your toes. For more info on what’s happening this Dydd Miwsig Cymru, everything you need is here.
#2. SKY Sports feature Scarlets’ team manager as a Woman to Watch
Sky Sports News’ Women to Watch series feature the women who make things happen behind the scenes in the male-dominated world of sport. Sara Davies, Scarlets’ team manager is just one of a few women in the UK that work at this level in rugby, and this week we helped her get the recognition she deserves. The ‘day in the life’ style segment illustrated Sara’s role, from liaising with the TV producers, sorting last minute substitutes, talking to players, liaising with medics regarding injuries and treatment requirements, and being pitch side to support during games. The programmes aim is to encourage more women to take on sport leadership roles. See how Sara’s showing the way forward here.
#3. Launching Wales’ first Drinks strategy
Before Christmas (remember that?), we attended the inaugural Drinks Strategy launch at Tiny Rebel Brewery with the Food and Drink Wales Industry Board, the voice of Wales’ food and drink industry. The strategy outlines key challenges facing the industry as well as plans for the future for increasing growth and collaboration across the industry. Our strategy launch release was covered by a range of trade titles including Drinks Retailing News, the Spirits Business and Beverage Daily.
#4. Golden ticket success for doggos across the UK
To celebrate its 25th anniversary, our client Burns is holding a Willy Wonka style competition for its furry customers. To mark the milestone, the family firm has released hundreds of limited-edition vintage look bags, with 25 winning golden tickets hidden inside. Lucky owners who find one of the golden tickets will bag themselves a twelve-month supply of their chosen variety of Burns Pet food for their prized pooch, meaning breakfast, lunch and dinner will all be on the house. We’ve bagged coverage for the latest winning pooches in the Leicester Mercury and the Oxford Times.
#5. Bringing Welsh exports to the world
We’ve been busy working on a campaign with Welsh Government to promote the idea of exporting to Welsh businesses. As part of the project, we’ve been highlighting SMEs in Wales who are already seeing success in international markets.
Take Cokebusters for example. The North Wales manufacturing firm, a world leader in decoking and inspection operations, has seen its sales rise by 41% in the last two years to over £6m. And export sales make up 95% of its trade. Already exporting to over 20 countries, Cokebusters has now expanded into the Middle East. We secured coverage of the story in the Western Mail, Business Insider and Wales Online. Also keep an eye for a story on rescue mannequin supplier, Ruth Lee Dummies, which is on track to reach record sales approaching £3 million thanks to its export order book. The story has already been covered in the Denbighshire Free Press.