The Week That Was #148… 5 peeks behind the week at Working Word
It’s Chriiiiiiiiiistmas (nearly), but that doesn’t stop our team from hitting the headlines and stirring up social media. Here’s five peeks behind our week.
#1. A book is the gift that keeps on giving
During the busy run-up to Christmas, it can be all too easy to forget the power of the humble book. Especially when we are bombarded by the vast array of gifts on offer. What could be more precious than the gift of your time to share a story with your loved ones this Christmas? Reading with children is an emotional and bonding experience that helps create lasting memories that stay with them for life and helps develop their empathy, understanding and listening skills.
We worked with Chief Executive of the Welsh Books Council, Helgard Krause on a thought leadership piece published this week in the Western Mail. The article encourages families to take part in the Winter Mini Challenge which asks children to read at least three books of their choice. One of the books recommended is Santa’s Greatest Gift, a lyrical story with Santa as a lead character written by crowned bard and author Tudur Dylan Jones with beautiful colour illustrations by artist Valériane Leblond. A Welsh-language version of the book is available: Siôn Corn a'r anrheg gorau un.
#2. Celebrating all things Christmas with Contact the Elderly
It’s been a busy week for our client Contact the Elderly as they recently joined forces Community Christmas, the organisation that ensures no one older person has to spend Christmas alone if they don’t want to. We organised interview opportunities with BBC Radio London and BBC Coventry and Warwickshire to talk about the services Contact the Elderly offer over Christmas to support older people. The pieces are due to run on Christmas Day, we’ll be sure to include a link to listen in the New Year!
#3. The 21 Welsh phrases for a Cymraeg Christmas
Whether you want to improve your Welsh ‘tipyn bach’ or impress your guests, we worked up a guide of some handy Welsh phrases for the Christmas period. We worked with Wales Online to create 21 words and phrases related to the festive period to encourage more people to use their Welsh with family and friends. These include ‘Ydy Siôn Corn wedi bod eto?’ (Has Santa been yet?) and ‘Pwy sydd eisiau bucks fizz?’ (Who wants some bucks fizz?) This is part of our work for our client Welsh Government to reach a million Welsh speakers by 2050.
#4. Calling for respite carers this Christmas
With Christmas just around the corner, our client Five Rivers Child Care wanted to thank foster carers around the country looking after some of our most vulnerable children and young people. Five Rivers have also put a call out for those with care giving experience and relevant transferable skills to consider applying to be respite or short-term foster carers. We shared the story with media around the country, and you can read it here.
#5. Culinary delights in Kerala picks up national magazine coverage
As the Christmas fun and frolics are in full swing, we’re already thinking about our next summer holiday thanks to coverage we received for our client Authentic India Tours in the latest Food & Travel magazine – a glossy title full of the best dining and excursions to soak up right now. Authentic India Tours’ culinary experiences were featured in the Travel News section, from having a private chef cook for you on a houseboat to learning about and trying all the homegrown spices cooked by Kerala’s best chefs.
Pick up a copy of Food & Travel now to read the coverage.
Diolch am ein cefnogi ni yn 2018 a welwn i chi yn 2019!
Thanks for your support in 2018 and see you in 2019!