The Week That Was #135... 5 peeks behind the week at Working Word
From announcing the most vibrant local authorities in Wales to discovering witches, slime making to semiconductors and tackling the country’s housing shortage, it’s been a busy week at Working Word HQ. Here’s five peeks behind our week.
1. Talking about Wales' most vibrant hotspots
We like to think we know a good story when we see it and that's exactly what we thought when we got to work on the latest Grant Thornton Vibrant Economy campaign. The firm's latest data reveals Wales' most vibrant local authorities and highlights areas of improvement for those falling slightly short of the national average. We created a number of releases to paint a regional picture of what's happening across Wales and have so far secured coverage on Wales Online and in the Western Mail. Keep your peepers open for further news on this great story.
2. Discovering witches with Visit Wales
The eagerly anticipated Sky One adaption of the Deborah Harkness novel, A Discovery of Witches, has finally arrived on our screens. Much of the show was filmed in Wales, and we spoke to its location manager, Gareth Skelding, to unveil some of the secrets behind the scenes for a Visit Wales feature (read that here). But as often is the case with Visit Wales, we were so excited we just had to explore the locations for ourselves. So, we set off on an epic road trip across Wales and captured the sights for a Visit Wales Instagram story. Check that out here or head on over to Instagram, follow @VisitWales and take a look at their story highlights.
3. Food and Fun boost for children across Wales this summer
Scooter racing, slime making, crafting, bug hunting and excavating were all on the menu for children across Wales taking part in a free holiday enrichment programme this summer.
The Food and Fun/Bwyd a Hwyl scheme was on offer to primary school children across Wales throughout the summer holidays as part of a Welsh Government match funded initiative to ensure all children have access to enrichment experiences and healthy meals as well as sport and educational activity sessions during the long break from the school routine.
More than 90 children across Denbighshire making the move to secondary school were given a head start to make new friends and meet their future teachers, while Cardiff pupils were visited by cabinet secretary, Kirsty Williams, to enjoy indoor games and show off their progress. You can read about the programme in North Wales Chronicle, North Wales Pioneer, The Free Press and Cardiff Advertiser.
4. Talking Tech
It was only last month that we announced that the UK’s latest Catapult had received £50 million of UK Government funding to launch its support for the country’s compound semiconductor industry. The Catapult team have already announced their first deal. A commercial agreement with the University of Bristol will see them spearhead the commercialisation of university R&D, which has the potential to revolutionise the manufacturing and test process of a $66 billion worldwide industry. We secured coverage of the story with the Western Mail and a number of leading trade titles. You can read the full story here.
5. Tackling Wales' housing crisis
Our client Coastal Housing is teaming up with six other Welsh housing associations on a research project aimed at tackling the country’s housing shortage by finding effective ways of delivering more affordable homes in the future. The organisations are set to look into the feasibility of a number of potential strategies including modular housing which sees homes pre-built in modular components and installed on site. We crafted a story for media announcing the research project and sent it out to our contacts across Welsh media and key housing trade titles. Take a look at the story on 24 Housing.
And finally... Welcome Kayla
We’re celebrating the arrival of a new Working Word team member to the gang. Say hello to Kayla Moyes! A Vancouver Island native, Kayla is a recent addition to the team following the completion of her MBA in Media Management from Cardiff University. In previous roles she has worked with clients in economic development, tourism, and hospitality and we’re thrilled to have her on board.