The Week That Was #131... 5 peeks behind the week at Working Word
From journo visits to the epic Ceredigion coastline, scoring community support for our client this season and announcing the arrival of Wales’ world leading Innovation Centre, it’s been a busy week at Working Word HQ. Here’s five peeks behind our week.
1. Catapulting our client’s launch story into the headlines
The Compound Semiconductor Applications Catapult has received its full grant funding - £51m – and is set to open its world leading Innovation Centre in south east Wales early next year. The Catapult will be working with UK companies to drive the development of future technologies like 5G, autonomous and electric transport, virtual and augmented reality, IoT devices and more. We helped their news hit the headlines, securing coverage with the BBC, Western Mail, and a variety of international tech trade publications. You can read the full story (and check out the Catapult’s super slick new website) here.
2. Location, Location, Location
Image credit : © Janet Baxter Photography, Discover Ceredigion | The rock in the sea: Llangrannog. The coloured houses: Aberaeron. Aerial shot: New Quay
The front page and a double page spread smack in the middle of our target audience location: this is what we secured in the Manchester Evening News’ weekend travel supplement for Discover Ceredigion. A few months ago our travel team were beavering away securing and organising a journalist trip in a bid to bag coverage recommending Ceredigion as a family coastal getaway. As a result Andrew Robinson, travel journalist for the Manchester Evening News (MEN) visited Ceredigion to experience its stunning coastline with his young family. Their trip took in New Quay, Aberaeron and Llangrannog, and their write up was nothing but perfection.
3. Summer the Wales way
Image credit: © Janet Baxter Photography
Whatever the weather this Bank Holiday weekend, get yourself into Wales’ great outdoors. For some top tips about exactly where, check out some of the content we have been busy putting together for the Visit Wales website – from ‘seven Welsh seaside towns foodies need to visit’ to ‘eight yoga spots with a view in Wales’ and ‘5 easy ways to practice mindfulness on the coast of Wales’. What are you waiting for?
4. Kicking off another season with Ponty RFC
Many companies use sports sponsorship to sell their brands, but for Axiom Manufacturing Services it’s simply another way to support its community. The Axiom stand has been a permanent fixture at the Sardis Road grounds for years and the high-tech electronics specialist is just as committed to supporting grassroots sport as ever. You can follow the successes of the season here, or better yet get to a game in person.
5. Discussing intellectual property lingo with Capital Law
Patents, trademarks and copyright are words we’re all probably quite familiar with but understanding which IP is right for your business might not be something you’re quite so sure about. We lined up a feature opportunity with client Capital Law in the Western Mail to outline the differences between the three and talk about how businesses in Wales can best protect their IP.
Ale-yeah! Bank holiday beer festival at the Swan
Weekend plans? The Old Swan Inn in Llantwit Major will host a four-day long beer and cider festival extravaganza over the August bank holiday weekend, with some of the best brewers from Wales and beyond on tap.
The Swan will open its first keg at midday on Friday 24th August and festivities will draw to a close on the evening of Monday 27th August. Savour the last of the summer with live music from some of the best rock, blues and acoustic bands in town and enjoy a refreshing range of ales and ciders from brewers such as Ashover, Great Heck, Severn, South Island, Lady Liberty, Milestone and Vale of Glamorgan.