The Week That Was #129... 5 peeks behind the week at Working Word
From campervans to career planning, cooking with the kids, talking Doctor Who video games and technological revolutions, it’s been a busy week at Working Word HQ. Here’s five peeks behind our week.
1. Swansea Bay Surfari Bus tour hits the road
Last weekend, our client Visit Swansea Bay, Swansea Council’s tourism team, began their four-week Surfari Bus tour of Wales and Ireland to promote the area as a key visitor destination during Wales’ ‘Year of the Sea’. We supported the first stop on the tour at Oxwich Bay where locals could take part in free watersports activities by creating a story for media and briefing a photographer to be on hand to catch all those action shots, ensuring the story hits headlines across Wales and Ireland over the next few weeks. You can read more about the story over on Wales 247.
2. Enjoying the #HolidaysAtHome with Principality
We kicked off the summer holidays in style with a Facebook campaign for Principality Building Society, #HolidaysAtHome – families across Wales and England comment with pictures of their youngsters getting up to all sorts of fun at home, whether that be in the kitchen or in the garden. In its first week, the campaign has created a huge amount of positive engagement on Principality’s social platforms, keeping the focus on its brand purpose: people prospering in their homes. Stay tuned for next week’s edition, GETTING CRAFTY.
3. Career planning with Gower College Swansea
While it seems like an age since the Working Word team had to contemplate A Level choices and university decisions, we know that for many students across Wales the anxious wait for exam results has only just begun. We’ve been working with client Gower College Swansea to shine a light on some of the great careers that can be started at the college by studying some of its most varied courses. The feature ran in the South Wales Evening Post’s jobs pages and looked at a huge range of courses, from travel and tourism to engineering and construction. Hopefully food for thought for any students anxiously awaiting their results in Swansea!
4. Exploring the industries taking Wales to the world
One of the best parts of what we do here at Working Word is the getting the chance to showcase innovative companies and all the exciting work they’re doing. Working with Trade and Invest Wales, we get that opportunity a lot. In the past week we have created features and content on everything from the Welsh gaming industry to the heights of our country’s multi-million pound aerospace sector.
So, if you’re interested in learning how Wales is on track to become the centre of a global technology revolution, why the gaming industry in Wales is on the rise, or why the Welsh aerospace industry is set to take off in 2018, you’ve come to the right place.
5. Gearing up to build the future of education
This week we announced that our client Coleg y Cymoedd has invested more than £1.4m to upgrade its Ystrad Mynach campus. The Valleys college has created a brand new two-storey training and assessment centre for learners studying courses in the building services industry, as well as bringing in a whole host of new cars and technologies to its motor vehicle workshop.
The story has been covered in the Western Mail's education pages, but you can read more about it now on Business News Wales.