The Week That Was #127... 5 peeks behind the week at Working Word
From touring India to opening Cardiff’s new townhouse pub, talking food and drink produce at the Royal Welsh, to planning some exciting gigs around Cardiff (but shhh…it’s a secret), here are our highlights from this week.
1. Launching Knife & Fork Food’s latest venue, Twenty Nine Park Place
Cardiff city centre has a new watering hole, thanks to the team behind some of the city’s most popular suburban pubs Knife & Fork Food. Twenty Nine Park Place, opposite the museum steps, officially opens to the public today after receiving a full renovation by the Knife & Fork group. With a fresh look, a range of 14 cask ales, a plethora of spirits and a new menu by Knife & Fork’s award-winning chefs, Twenty Nine has the ingredients for a gastropub (with the Knife & Fork twist of course) that we’re sure Cardiff will love. We’ve been busy coordinating PR for the launch, working with WalesOnline on a sneak peek story and inviting local bloggers to a first-look tasting event. (Photo credit: Manon Houston)
2. Touring India with our latest client
We like to think we know a thing or two about tourism PR here at Working Word. So when our latest client Authentic India Tours got in touch with the objectives of raising the company’s profile locally as well as securing national coverage for its incredible tours, we were well up for the task. We got to work and crafted a business story about the roots behind Authentic India Tours picking up coverage this week in the Western Mail, and online at Business News Wales and BQ magazine.
3. Heat-wave must reads
If you’re loving this heat wave as much as we are then you’ll be looking to spend every spare second outdoors and this is the where the Visit Wales website really comes into its own. We’ve been busy generating loads of great content for Visit Wales to help take advantage of this amazing summer we’re having and in the last few days a few articles have gone live which may inspire some summer holiday fun. First up is ‘North Wales beaches you need to visit’ and secondly ‘What to see, eat and do along the Taff Trail’. So what are you waiting for? Grab a picnic and GO!
4. Getting sector specific trade coverage where it matters
The voice of Wales’ food and drink sector, The Food and Drink Wales Industry Board, partnered with the Welsh Retail Consortium to host an event at this year’s Royal Welsh Show. The event featured junior members of the Culinary Association of Wales Team competing and cooking healthy dishes featuring local Welsh ingredients. The board secured the support of BBC Radio 2’s drive time chef Nigel Barden who was keen to comment on the strength of Wales identity within the industry, while the board chose the opportunity to talk about British shoppers wanting more Welsh produce on the supermarket shelves. Our Working Word foodie team secured coverage for the board where the industry keep up to date on both Shoppers Base and Retail Times, read about it on the links.
5. Sea views and sunny days in Swansea Bay
This heatwave leaving you hot and bothered? Take our advice: head for the sea. Swansea Bay in fact! Crystal clear waters, rugged coastline and sandy beaches, basically the perfect recipe for a hot summer in the UK. We’ve been working with our client Visit Swansea Bay to champion Swansea, Gower and Mumbles as the ultimate staycation holiday (with a little help from this glorious summer we’re having), sending journalists and bloggers on press trips to the area to experience everything the region has to offer. If you need any more convincing, read this blog from Penny at Parent Shaped, who recently stayed in a yurt overlooking Three Cliffs Bay.