The Week That Was #120... 5 peeks behind the week at Working Word
From spreading the word of Transylvanian travels, via smart cities and setting the world of work to rights, it’s been a busy week at Working Word HQ.
1. Travelling to Transylvania to help families in need
In July, Coleg y Cymoedd tutor Rebecca Bennet and her sister Ann-Marie, will be heading off to Transylvania in Romania to help desperate children living in poverty. The sisters from Caerphilly will be travelling with 12 other volunteers to a small Roma village where they’ll be providing the children with hot meals and clothes as well as fun activities and play sessions.
While the trip might be a month away, it’s all systems go for the pair before they set off, with the sisters hosting plenty of fundraising events around the area in June to enable them to provide as much food, clothing, support and fun activities as possible while they’re out there.
We secured coverage of the story in last week’s Wales on Sunday and you can read more about the project here. Be sure to also keep your eyes peeled for the story in the next issue of the Caerphilly Observer!
2. Promoting change in the world of work with CIPD Wales
We recently began working with CIPD Wales to help promote the launch of its Public Policy Forum, a body which will bring together experts from across the world of work to tackle the challenges of people management and development. CIPD Wales aims to build on strong relationships with employers and stakeholders to provide a Welsh perspective on critical devolved issues affecting working people in Wales. To kick off the launch of the forum with impact, attended by Minister Eluned Morgan, we worked our media relations skills to draft and issue a press release letting key media across Wales and trade press know about the forum. Read some of the coverage received here.
3. Gearing up with the Welsh automotive industry
When it comes to the automotive sector, Wales is truly in the fast lane. Today, our nation is home to 150 companies producing components and systems for the industry, which employs 18,000 people and generates £3 billion for the Welsh economy annually.
How do we know this? Because we work with Trade and Invest Wales to promote the successes of Welsh businesses to the world and show why more companies should make Wales their next location. Basically, we’ve spent the last week learning about the new Aston Martin that’s set to be built it St Athan and the next generation of alternatively fuelled cars. Not a bad week, so why not read what we’ve learned here?
4. What role do smart cities play in improving transport systems?
Smart cities is something of a buzz term that is suddenly on everyone’s lips, but definitions of the term – and the manner in which cities are becoming technologically ‘smart’ – vary enormously. Regardless, all cities that are working smartly have one thing in common: a focus on transport infrastructure and systems. We worked with Construction, Energy & Projects Lawyer Stuart Pearson from Capital Law, to explore exactly what that means and looked at how cities across the globe are becoming smarter. The resulting feature has just been published in a Smart Cities In-Depth Focus in the brand new June issue of Intelligent Transport magazine. Check out the online version here.
5. Driving European applications for a summer programme at UWC Atlantic College
This summer our client, UWC Atlantic College, is launching a new summer programme called the Global Leadership Programme (GLP). We’ve been helping drive applications from 15 – 18 year olds across Europe via an advertising campaign on Facebook and Instagram. We created visual content and established a strategy for ensuring the adverts reached the College’s target audience in more than twenty cities across the continent, helping exceed the target for applications. Read more about the programme (or if you’re looking for an adventure this summer, apply) here.
In other news...
Our beautiful Ro Welsh-Harding got hitched!
Last Saturday the Working Word team were cordially invited to the wedding of our colleague Ro to Josh. The sun shone, the prosecco flowed and fabulous speeches brought tears, poignancy and much joy. Two of our Joneses featured in the proceedings too, with Bethan one of the lovely bridesmaids and Lydia lending her voice to a reading entitled Contentment. Our heartfelt love and best wishes go out to the very happy couple for their future together.