The Week That Was #118... 5 peeks behind the week at Working Word
From hitting national headlines with inclusive sex ed, Welsh Digital Women, new shoes and a BIG change afoot for Working Word HQ. Here’s five peeks behind our working week..
1. Guardian cover our story on Wales ‘leading the way’ on sex education
This week we had the privilege of working with Welsh Government on announcing changes to how relationships and sex education will be taught in schools. The new rules state that the subject will be statutory across the curriculum in Wales, and will focus on healthy, happy relationships, consent, LGBTQI+ inclusivity, and more, taught in an age and developmentally appropriate way. We attended the media launch on Monday and subsequently secured coverage in the Guardian, Indy 100, and Pink News.
2. TV coverage for Digital Festival’s Top Women in Technology
Monday and Tuesday saw over 2,000 delegates descend on the Wales Millennium Centre for Digital Festival, organsied by our ace client Innovation Point. Our team ran PR and social for the event, trending top in Wales, and securing coverage across TV, radio, online and in print for a range of stories we packaged from a jam-packed agenda. One of these was the first "Welsh Digital Women" list.
After public nominations, judges chose ten winners to help inspire more women across Wales into a sector that has traditionally been seen as male-dominated. The story picked up some smart coverage including a four minute piece on Monday night’s BBC TV news.
3. Taking on children’s footwear giants with a new school shoe brand
We’ve been telling the story of Simon Locke, a single dad of three who set up his own boys’ school shoe brand Treads to solve his son’s constant battle with breaking school shoes. Fed up with spending hundreds on shoes that just weren’t lasting, Simon created his own range, using his 15 years of experience in the industry.
We secured a double page of coverage in this week’s Western Mail business supplement and you can also read the story on Business Quarter which you can view here.
4. Seeing the wood from the trees with an inspiring young entrepreneur
We’re always so inspired by the many young people we speak to via our work with Big Ideas Wales, the youth entrepreneurship programme for 18-25 year olds, and the story we shared with media this week was no different. Jemima Letts from Bangor University has started her own business in the face of serious health problems and is working hard to make young people realise a career in forestry, her passion, is achievable. Her social enterprise Tree Sparks was set up with Big Ideas Wales’ support and we told her inspiring tale to media across Wales this week. Read her story here.
5. The Offline Project is out
Last Friday, THE OFFLINE PROJECT was released. It’s the second novel by our MD Dan. It's a book about the internet, going off-grid, modern love, family, ambition and society. You can buy it here and here.
In other news..
The rumours are true..
This week we’ll be waving goodbye to our current abode and heading to our new home in Cardiff’s city centre! Our new location, Ivor House on Cardiff’s Bridge Street, was formerly M.A. Rapport’s clock making warehouse, a building steeped in history and set to become our new story factory.
The move echoes Working Word’s ethos to be at the heart of what’s happening and we hope our clients will come by more often, in a meeting space kitted out with foosball tables, break out zones and a bespoke bar – we make a mean old fashioned FYI!