The Week That Was #114... 5 peeks behind the week at Working Word
This week we launched luxury coach travel in the city, raised the Welsh flag for business on the international stage and put the focus on school sustainability. Here’s five peeks behind our week.
1. Bringing flexible coach travel to Cardiff with new client Sn-ap
Did you see a very swanky coach parked up on Working Street in Cardiff on Monday? That was our handy work for our client Sn-ap, an on-demand coach service whose first trips from Cardiff-London start tomorrow. Sn-ap uses luxury coaches from independent operators in South Wales, essentially making use of coaches that would otherwise be doing nothing for six days out of seven each week until an elite sports team used it on the weekend. If you were there on Monday at Sn-ap’s launch you’d have seen for yourself just how luxurious this coach was. If you didn’t make it down, check out Made in Cardiff’s clip from the inside here.
As well as organising the city centre launch event, and briefing media on this interesting business model resulting in coverage in the Echo and Western Mail as well as online, we also got key influencers down to the launch event on Monday to see the coach for themselves. They were vlogging, snapping, posting and sharing details about Sn-ap with their followers, with the likes of Pip Says and I Loves The Diff spreading the word. Fancy trying it out? Bag yourself a free return trip to London here.
2. Creating the foundations for sustainability with Kings Monkton
We’ve been working with Kings Monkton School to help boost awareness around its fantastic foundation class for pre-school aged pupils. They put the focus on learning from an early age, rather than ‘free play’, and have a wide range of classes and activities to help them take their first steps in education. Spotting an opportunity with Independent Education Today – a leading trade magazine for the sector – we put the focus on the school’s sustainability classes, which start at foundation level. Pupils as young as three years old take part in looking after the school’s city garden – planting potatoes, making bird feeders and learning about wildlife. We worked with Karen, Vice Principal, to create a feature for the magazine and secured coverage over a double page spread. You can read the full story here.
3. Royal recognition for Valleys’ company
We love sharing stories about Welsh businesses flying the flag on the international stage, so when we heard about Treforest based business Laser Wire Solutions winning a Queen’s Award for International Trade, we just had to get the word out!
Exporting lasers all over the world from the Valleys, Laser Wire Solutions won the prestigious awards thanks to its incredible international performance over the last few years, with the company now on track for a £10m turnover – an impressive feat for a business that just three years was a two man band in a garage in Merthyr!
4. Another chapter of coverage for Cardiff Children’s Literature Festival
The Cardiff Children’s Literature Festival got off to a great start last weekend with sell-out sessions including a Harry Potter Party with Fleurble Laffalot and the Lego Lit workshop.
This weekend has even more in store, with Aneirin Karadog’s workshop on Myths and Legends, Paddington Storytime, and many more events set to delight little readers.
To boost recognition of the festival’s final weekend, we organised for Aneirin to appear on S4C’s Prynhawn Da on Monday, and got some great coverage in the South Wales Echo. And this morning, BBC Radio Wales have been talking about a project involving Mount Stuart Primary School.
To get your tickets to a number of wonderful events taking place in iconic venues across Cardiff, go to https://www.cardiffkidslitfest.com.
4. Sharing the story of an Atlantic College graduate in Shanghai
James Bromley grew up in Anfield, Liverpool. He had a thirst for travel; he longed to spread his wings further than boundaries of the city. As he approached the end of his GCSE years, James spotted an opportunity to apply for a scholarship at UWC Atlantic College – the international school in a Welsh castle overlooking the coast. He went for it, was offered a place and has never looked back. Atlantic College opened endless windows of opportunity for James – he has worked in the USA and studies full time in Shanghai – and he was keen to share that story with young people in his hometown of Liverpool. We worked together to write an open letter and pitch it to his local press. The story was covered in the Bootle and Anfield & Walton Champion series. You can read the full story here.
If you’ve caught up with our MD Dan Tyte recently, you might have noticed an ever-increasing touch of football-related anxiety over the past few months. “Cardiff City,” he’s probably told you, “are going up”. He’s a massive fan, and so are we. Our Tom had the privilege of attending the Nottingham Forest game last weekend as a guest of the Cardiff City FC Community Foundation. The football club’s official charity works to support young people from disadvantaged backgrounds achieve their full potential. He was overwhelmed by some of the stories told by students that have benefitted from the foundation’s work, which blends education with sport. And to top it all off, the Bluebirds won the game 2 – 1. You can learn more about the foundation here.