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The Week That Was #106... 5 peeks behind the week at Working Word

From St David’s Day celebrations and delicious Welsh cake recipes to global literature festivals and social campaigns, here’s five peeks behind our week.

1. Make your own Welsh Cakes with Visit Wales

Who doesn’t love Welsh cakes? Umm, that’ll be no one right? But if like us, you’re used to picking up your favourite Welsh snack of choice at your local bakery, how about making your own for a change?

To celebrate St David’s Day, we worked with client Visit Wales to put together this nifty little how-to video with the help of the lovely Kathryn, from the Market Bakery in Abergavenny. And it’s fair to say that people LOVED it, with the social stats going through the roof – nearly half a million views in a few days- and Visit Wales’ social audiences showing it all the likes/loves/heart eye emojis across Facebook, Twitter and YouTube.

2. Young Fiction Fans Mark World Book Day with Literature Festival Competition

As well as turning pages, pupils from Ysgol Pen y Garth in Penarth turned book critics for the day to give us the lowdown on their favourite books ahead of World Book Day (March 1st 2018) in this video.

The group of eight keen readers from year groups throughout the school were happy to help launch Cardiff Children’s Literature Festival Young Critics’ competition. They chatted about their favourite books, authors and characters in Welsh and in English; which included festival 2018 names like Sibéal Pounder, Huw Aaron and Bethan Gwanas.

Other budding young book critics can take the chance of winning a VIP Cardiff Children’s Literature Festival pass for access all areas, by submitting their own book reviews here, by April 1st.

3. The real St David, in St Davids, on St David’s Day

We’ve been busy criss-crossing the country with Visit Wales these past few weeks, working on lots of exciting video projects to share across their social media channels.

What better way to celebrate the patron saint of Wales on his big day (March 1st in case you didn’t know), than embarking on a little pilgrimage to everyone’s favourite itty-bitty city, St Davids, to find out more about the real St David, just in time for St David’s Day (that’s a lot of St Davids-ing we know). And blessed with brilliant blue skies during our visit, the results were epic!

We found out loads about the real St David from St Davids locals, including Bethan Price, Mayor of St Davids and also Julia Horton-Powdrill, founder of Wild About Pembrokeshire, who told us that St David was a tee-total vegetarian – who knew?! Check out our fabulous St David’s Day inspired video above.

4.Save the Dave for St David’s Day

Thursday saw several weeks of creative thinking and planning come to fruition as our client Principality Building Society launched a quirky competition video on its social channels in honour of St David’s Day. We were tasked with reviving a previous social campaign for St David’s Day – My Fave Dave – which sparked interest from former Prime Minister David Cameron.

We devised a new campaign called ‘Save the Dave’, which played on the tiny number of newborn babies who were named Dave in 2016. Only seven to be precise. We designed and created a video for social media, which asked followers to get behind Save the Dave by nominating the favourite person in their life called Dave, to be in with a chance of winning tickets to watch Ed Sheeran at Principality Stadium. Not only a really fun and creative social media competition for St David’s Day, the video had almost 250 nominations by the end of its first day.

5.Sharing social insight into five generations for Development Bank of Wales

Come 2018, it’s fair to say a lot of us across the ages are social media users. But, as you’d expect, there’s nuances in the way different generations- from Gen Zs to Baby Boomers- behave online. Our MD Dan Tyte shared insight on this (tip: you’ve got just a few seconds to get your message across to the newest generation, while Gen Xers are the most addicted to social) in a talk for Development Bank of Wales.  If you want the inside track yourself, give us a shout.

In other news...

It’s Wales Week in London and Waterstone Homes are once again supporting The London Welsh Centre’s Welsh Emporium, which is room after room of everything Welsh. If you’re in London tomorrow and in need of anything Welsh, from gifts to food produce, and Welsh cakes to daffodils, head on over to The London Welsh Centre on Grays Inn Road, between 11am and 5pm. Tickets here

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