The Week That Was #104... 5 peeks behind the week at Working Word

From securing national coverage for a day celebrating the wonders of Welsh language music, to discovering the most relaxing pampering spots around and FT coverage for our client’s steely ambitions, here’s 5 peeks behind our week…


1. One giant leap for Welsh language music

We’re still basking in the after-glow of the biggest and best Welsh Language Music Day to date. Here’s a rundown of the highlights: on the eve of Dydd Miwsig Cymru, we secured a spot for Radio 1’s Huw Stephens (our lovely Ambassador) on BBC Breakfast to tell the cornflake crunching nation all about Welsh language music, while the holy grail for music lovers- the NME wrote about the day, sharing the story on social with their near 1m followers. Some of the day’s highlights were bagging an interview with Rhys Ifans on BBC 6 Music, songs played on BBC Radio 1 and BBC Radio 3, and no less than 17 Welsh language songs were listened to by BBC Radio Wales’ audience. We also held gigs and events all across Wales, all for the love of Welsh music. But it’s not all rock ‘n’ roll: the campaign is in support of a much bigger picture of getting a million Welsh speakers by 2050, and we’re very proud to play an integral role in this important campaign.  

2. Creating content to showcase Wales to the world

One of the best things about our job here at Working Word is writing about things we love on behalf of our clients, so it’s a rather good job that one of our clients is Visit Wales, meaning that we get to spend a lot of time shouting about all things wonderful in Wales. In recent weeks we’ve been generating content about the eat, sleep, spa, repeat action at some of Wales’ top pampering bolt holes, discovering everything that Wrexham has to offer, and investigating some of the most interesting and unique half term activities across Wales.

3. FT coverage and managing Royalty in Rotherham

Today will be a royal affair for our client Liberty Steel who are set to be joined by none other than The Prince of Wales at their Rotherham steelworks to mark the official switch on of a giant ‘N-furnace’ at the site. Following months of upgrades and engineering work, the new furnace will triple Liberty’s capacity to melt scrap into liquid steel, and officially confirms Liberty’s status as the largest steel recycler in the UK.

The move is big news in the steel world, and we worked hard behind the scenes to arrange for HRH to relight the furnace, before moving on to the plant’s head office to meet young apprentices and trainees at the site.  You can read more about the story in coverage we’ve secured in the FT, Rotherham Advertiser, and The Star to name but a few.

4. Golwg gets our Lydia for a full page spread

Golwg magazine made a timely approach to our account director, Lydia Jones to ask her 20 questions about anything and everything, but mainly Dydd Miwsig Cymru. She shared her love of 90s throwbacks Hanner Pei and Welsh music icon Geraint Jarman- sharing her good taste with Rhys Ifans who talked of his love for Jarman in a film we made with him above).  Lyds also explained that she’s currently reading the late Meic Povey’s autobiography and that she’s super positive about campaigns such as Welsh Language Music Day supporting Wales’ journey towards having a million Welsh language speakers by 2050.

5. The awards season is fast approaching

No, we’re not talking about the Oscars. For us it’s all about the tech, the 2018 Wales Technology Awards to be exact. Now if you’re part of Wales’ ever-growing tech industry you’ll probably already have the ESTnet’s gala awards ceremony marked in your calendar, and if you don’t you should. If world renowned top tech venture capitalist Sir Michael Moritz thinks its start-up award is worthy of his name, who are we to argue?

But you don’t just have to take the word of the man who spotted the potential of Google, Apple, and Facebook before the rest of us – why not ask the doopoll, or Wealthify, who are just two of the previous winners of The Sir Michael Moritz tech Start-up Award?         

The Wales Technology Awards are powered by the ESTnet, the network for the Welsh tech sector, and will be held on the 3rd May at the Cardiff’s City Hall.

And finally... 

In the name of inspiring the next generation of PR bods, our operations director and co-owner Caroline Holmes took a trip up the A470 to Treforest to speak to students on the University of South Wales’ marketing course. Imparting PR wisdom and insight into agency life, Caroline gave the students a run-down of some of our recent campaigns from recruiting foster carers for Five Rivers Child Care to promoting Cardiff to football fans around last summer’s Champions League final.