The Week That Was #102... 5 peeks behind the week at Working Word
From Cardiff’s newest watering hole to a fare-splitting app innovation and coverage in the musical arbiter NME, here’s five peeks behind our week…
1. Reacting to Governors Wales funding cut
A big part of our role as a PR agency is to react to the news agenda and changes to policy that will affect our clients, thinking of ways to respond effectively to help our clients’ voices be heard on the issues that matter to them. This was the case for Governors Wales, the independent support system for school governors across Wales, which found out at the end of 2017 that the entirety of its funding would be removed due to Welsh Government cuts. Working with Governors Wales, we pitched, secured and drafted a double page thought leadership feature in the Western Mail, responding to the announcement and reflecting on what the knock-on effect for volunteer governors would be. The feature took a prominent place in this week’s Western Mail education pages.
2. Brewhouse & Kitchen comes to Cardiff
Nationwide brewpub business Brewhouse & Kitchen will be opening its first Welsh location this month in the former premises of the Mochyn Du pub in Pontcanna. And we’ve been brought on board to help its team spread the word and ensure the launch is a great success!
Following an extensive £550k refurbishment project, the new Brewhouse & Kitchen Cardiff will sport large barrel tables, bottle lights and an impressive copper microbrewery, which takes centre stage, alongside an open kitchen. The pub will also enjoy the benefit of having a dedicated in-house brewer. And like its other locations across the UK, Cardiff’s new brewpub will produce a range of its own unique craft beers, including four cask and three keg core beers, and an additional four seasonally-changing kegs.
Core beers will include Y Mochyn Du (Session Bitter), Tiger Bay (Oatmeal Stout), and Haka’ed Off (Traditional IPA), while seasonal variations include Whitchurch Boys (Wheat beer), Gohebydd (Belgian style ale) and Marvellous Medicine (Black IPA).
Pre-launch coverage has been appearing throughout the week on Walesonline, Western Mail, South Wales Echo and more. For more info and to sign up to their mailing list in order to be invited to sneak preview pre-launch events visit www.brewhouseandkitchen.com/venue/cardiff/
3. Daydreaming with Kings Monkton for National Storytelling Week
It’s National Storytelling Week – and what better way to celebrate than sharing a story from our lovely client, Kings Monkton School? The school has been encouraging its primary pupils to turn daydreams into creative writing in a new series of workshops, which we helped launch to coincide with the Society for Storytelling’s week of celebrations. The pupils’ stories will be published in a collection, alongside their own illustrations. One of the stories will then be turned into a musical production and performed later in the year. You can read the full story in education titles Independent Education Today and Ed Quarter.
4. Fuelling the future with a fare-splitting app
Our work with Big Ideas Wales means we’re always quick to discover the latest innovations from Wales’ budding young entrepreneurs, and this week we were hearing about a new app which will solve many friends’ problems when lift sharing. Friendfare, the brainchild of Jack Thomson from Aberystwyth University, splits the petrol fare of a journey with friends when one person is the designated driver, meaning everyone on the ride contributes evenly to the cost. Jack is due to launch the app imminently and couldn’t have done so without the support and guidance of Big Ideas Wales’ business advisors at his university. We shared the story and picked up print coverage with the Daily Post, Western Mail and online coverage with BusinessCloud and BQ Live.
5. Showcasing Wales to the world as a great place to do business
We’ve been working with Trade & Invest, the official Welsh Government Foreign Direct Investment marketing initiative for Wales, to showcase Wales to the world as a great place to do business. As part of our work we’ve been putting together a series of videos for use across their social channels, including the one here which is all about the events Welsh businesses need to know about in the first half of 2018. Follow the Trade & Invest Twitter to keep up to date with all the latest from the world of Welsh business.
In other news...
Dydd Miwisg Cymru- that’s Welsh Language Music Day to the non-Cymraeg speakers- is one week today and our team is busy organising events, gigs, shooting films, sharing on social and lining up media coverage all across the country. This week musical arbiter NME wrote a story on just what’s going on, sharing with their 900k Twitter followers. Check it out here.