The Week That Was #98... 5 peeks behind the week at Working Word
We’re only one week into 2018, and we’ve already had clients taking their kit off for charitable causes, supercharged the headlines with a brand new client, and scouted some of the cutest wedding venues in Wales. Here’s five peeks behind our week…
1. Builders bare all raising funds for suicide prevention charity
To commemorate a colleague, the lads at family construction firm JEHU Group and Waterstone Homes donned their hard hats – and not much else - raising funds for male suicide prevention charity CALM (Campaign Against Living Miserably). The men got their kit off and posed in a series of cheeky photos with each month showing a different theme. The group’s been raising funds throughout the year with a series of events including a triathlon and a charity band night at Cardiff’s Tramshed, and our team secured coverage for their final push for the charity in the Daily Star, ITV Wales News and Metro.
2. Premier: Perpetual V2G Systems
Great ideas come from unlikely places. Andrew Ling, 33, a bomb disposal expert, was on active service in Afghanistan when he first had the idea for Perpetual V2G Systems. Founded in 2013, Andy’s company produce zero-carbon power-solutions for anything from delivery van fridges to emergency vehicle on-board systems. The New Year spells exciting things for our new client, and we gave Media Wales a heads up on the good things to come – securing coverage in Wales Online’s ‘Welsh businesses expected to have a big 2018’ feature and in the Western Mail.
3. Looking for winter wedding inspo? We’ve got you covered
If you were one of those many Christmas / New Year engagements we saw on our timelines over the festive break, congratulations! Now you’ve got the great enjoyment of planning the big day to look forward to. Whether you’re planning an extravaganza or an understated affair, we have the perfect inspiration for planning a fairy-tale winter wedding. We’ve put together a Pinterest-worthy ideas board of some of the best places in Wales during winter to get hitched, for our client Visit Wales. You can read all about the picture perfect venues here.
4. Chat-ing about the amazing foster carers we work with
If you’re looking for a heart-warming New Year’s story, look no further than this week’s Chat magazine to read all about foster carer Lesley Mahoney and the incredible work she does with our client Five Rivers Child Care. Getting to talk to these inspirational, selfless carers is just one of the many reasons we love working with Five Rivers, and there’s plenty to look forward to in 2018.
5. Showcasing Welsh businesses to the world with Trade & Invest
Wales is home to some of the UK’s most dynamic, innovative and exciting businesses. From Anglesey to Swansea - and all points in between - Welsh brands are breaking the mould, both at home and abroad.
Working with Trade & Invest, the official Welsh Government Foreign Direct Investment marketing initiative for Wales, we’re helping to celebrate these successes and showcase them to the world by creating social media content that gives our standout businesses the recognition they deserve.
For a snapshot of what we have been up to follow @InvestWales to discover 10 of the country’s top start-ups, the 10 Welsh brands that may have made it on to your Christmas dinner table, and a whole host of content we have planned for 2018!
Rugby might be Principality’s game, but creating engaging social content is ours. We kicked off the New Year with a whopper edition of Principality’s Try of the Week, including ten of the top tries over the Christmas period. Keep your eye out for this week’s winner, announced here later today.