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The Week That Was #96…5 peeks behind the week at Working Word

We’ve been busy cooking up stories, celebrating epic shores, and talking about Wales to the world. Here's five of our faves from this week... 

 

 

1. “Events, dear boy, events”

It’s not all about column inches, broadcast minutes and social shares at Working Word towers; perfectly planned events can help put the public back into PR.  Like the breakfast gathering we managed to help Waterstone Homes celebrate the opening of their brand new interior-designed, luxury show home in Ogmore-by-Sea. Interior designers Sunrise Interiors received superb feedback on their luxe designs, iCreate brought along their VR experience for Waterstone Homes’ next development in St Nicholas and we got the talented EJ Catering on board to cook up a menu dripping with deliciousness. If you want to learn more about the homes by the sea, take a look for yourselves here.

 

2. Theatre director questioned in the Cymraeg spotlight

Now that Theatr na nÓg’s production of Eye of the Storm, featuring songs by Grammy award winning Amy Wadge, has come to the end of its highly successful run, we’re still busy working on profile and awareness raising for the company and its talented artistic director Geinor Styles. Securing a full-page spot in the popular Welsh language magazine Golwg for Geinor was a big hit with the perfect target audience, she was asked 20 candid questions and delivered some cracking answers. Diolch Geinor!

 

3. Year of the Sea 2018: we’re celebrating Wales’ Epic Shores

With 2018 just around the corner we’re already embracing Visit Wales’ thematic Year of the Sea and can’t wait to include everything our glorious shores have to offer in our campaigns. At Monday’s launch we enjoyed listening to our ambassador, Olympian Hannah Mills MBE, who’s spent most of her life along Wales’ coastline and Tourism Minister Lord Dafydd Elis Thomas take us through everything we can expect from the campaign; the coast, dramatic seascapes, coastal heritage, communities and eateries as well as the urban coast and adventure, with a mid-year highlight being the Volvo Ocean Race’s visit to Cardiff.  Watch what it’s all about here.  



4. What drives Wales’ young entrepreneurs?

During the course of our work with Big Ideas Wales we’ve showcased some of Wales’ most promising young entrepreneurial talent. And so we were interested to hear that this year Welsh Government had commissioned a research report in order to discover more about the youth entrepreneurship landscape in Wales and segment the various types of young entrepreneur in order to better facilitate their needs and requirements. Essentially, Welsh Government wants to ensure it’s offering the right type of service to young entrepreneurs that will allow them to flourish as business people in Wales. We shared the key highlights of the report with key media titles, as well as some great case studies, picking up a double page spread in the Western Mail business section, a full page in the South Wales Evening Post and online coverage on WalesOnline and BQ Live.  Read the research findings here.



5. Taking Wales to the world

One of our favourite things about working with Visit Wales is being able to start conversations about the country that we love – Wales! Lately we’ve been putting together lots of great content for their website and social media channels about everything from the best food in Mid Wales to the dark sky destinations to go stargazing in Wales this winter to collaborating with top Welsh food blogger Gourmet Gorro to identify the top 10 Welsh dishes you need to eat right now! Cymru am byth.

 

And finally…

 

The Society of Authors has been advising the industry since 1884, as the UK trade union for more than 10,000 writers, illustrators and literary translators.  When Christmas comes, many of our readers might well get the new book from its president, Philip Pullman, under the tree.  Our MD, Dan, wrote a piece for their industry mag- The Author- on DIY PR for books, published online this week here.  Expect advice on personalised apples, guerrilla campaigns, book blog tours and more.