The Week That Was #91…5 peeks behind the week at Working Word
We’ve been busy sending rugby heroes to your home and bigging up the gastronomic delights of the Gower. Here's five of our faves from this week...
1. Gourmet goodies on a foodie trip to Gower with the Independent
Does road tripping to south Wales and spending three days on a culinary journey of Gower sound fun to you? Us too! And that is exactly what journalist Linda Taylor from the Independent did thanks to our client Visit Swansea Bay. We help to set up the press trip which involved coastal walks, seafood restaurants and lunch at Dylan Thomas’ birthplace, before Linda covered her experiences on the national news outlet. And when a journalist leaves a press trip feeling ‘happy, refreshed’ and ‘carrying several extra pounds’, you know you’ve put on a good press trip. Read the review here. Warning: do not read when hungry.
2. Highlighting Jehu’s multi-million-pound investment success
Our client, Jehu Group, announced this week that it was receiving a whopping £5.5m worth of investment to help the Bridgend family firm with its future expansion plans.
The property and construction firm secured the backing of financial heavyweight the Development Bank of Wales (formerly Finance Wales) and Santander, after impressing them with its steady growth over recent years as well as its ambitious goals.
We secured coverage of the story everywhere from the Western Mail’s business pages, Business Insider and Jehu’s local paper the Glamorgan Gem to leading trade names including Building Construction Design, Housebuilder & Property Developer as well as Professional Housebuilder & Property developer.
3. Welcome rugby heroes to your home thanks to Principality
It’s an exciting time of year for rugby fans in Wales, with the Under Armour series kicking off tomorrow as Wales take on Australia. But families across Wales won’t always get the opportunity to travel to Principality Stadium to watch the action from the home of Welsh rugby. So we’ve been working with our client Principality Building Society, sponsor of Principality Stadium, to come up with a creative social media competition that will offer families, no matter where they are in Wales, a slice of the action. That’s right, you could have rugby legends and former Wales internationals Gareth Thomas, Rupert Moon and Rachel Taylor travel to your home to watch Wales v New Zealand (25th Nov) from your very own front room. Better make sure there is enough room on the sofa! Enter the comp by going to Principality’s Facebook page. All you have to do is share a picture of your family and friends celebrating on a game day at home. Pob lwc!
4. Country musical conjures up a storm of approval
After taking Tom Jones the Musical on a UK wide tour in 2016, Theatr na nÓg premiered their latest offering Eye of the Storm to a full house at Taliesin Arts Centre, Swansea this week.
The play’s inspirational message captivated the audience, receiving a standing ovation and some cracking reviews from BUZZ and the South Wales Evening Post, while Siân Lloyd tweeted the play ‘#HasItAll’.
The guest night included a special pre-theatre performance from Grammy award winning Amy Wadge who penned the play’s country music soundtrack, and an exceptional Q&A led by BBC Radio Wales’ Art Show host Nicola Heywood Thomas. Canadian inventor Louis Michaud, whose Atmospheric Vortex Machine inspired the play’s producers to simulate an on-stage tornado even flew across the Atlantic to join the other guests. The variety of voices formed a moving discussion on the challenges that face young carers and the future of girls in STEM careers.
5. Family fun in the heart of Wales
Setting up journalist visits to experience what Wales has to offer is all in a day’s work for us at Working Word. And our most recent piece of coverage for Mid Wales Tourism brought with it a lovely review for the heart of Wales. Andrew Robinson, travel writer for the Manchester Evening News, visited Llandrindod Wells and the Cambrian Mountains with his family and praised the non-stuffy Metropole Hotel for their child-friendly nature. He went on to describe the ‘stunning scenery’, the countless red kites they spotted and their joy at discovering this lesser know area of Wales. To read about the area yourself click here
In other news...
Publisher Graffeg this week announced they’d agreed world language rights to an upcoming book called The Offline Project. The author is none other than our MD Dan, following his 2014 debut Half Plus Seven (a ‘coming of age tale snorting with energy’ according to the Daily Mail).
Dan joins authors including Jackie Morris, who this week was nominated for Waterstones Book of 2017, Radio 4 newsreader and voice of the Shipping Forecast Zeb Soanes, Masterchef’s Gregg Wallace and Horatio Clare in the Graffeg stable.
Set in Wales and Denmark, The Offline Project focuses on modern social behaviours and the impact of technology on our lives, relationships and perceptions. It’s not out until May 2018- watch this trailer for a tease of the story (and follow the countdown on Facebook, Instagram and Twitter).