The Week That Was #90…5 peeks behind the week at Working Word
We’ve been busy hitting the headlines. Here's five of our faves from this week...
1. Reacting to interest rate rises
2007. The year that pop culture fanatics will remember as a time when the Sugababes and Nelly Furtado were both number one and the final Harry Potter book was published. It’s also the last time the Bank of England raised interest rates, until yesterday. This story dominated the news with savers celebrating better return on their money, while homeowners on a tracker or variable mortgage were anticipating changes to their monthly payments. Our client Julie-Ann Haines from Principality Building Society gave her expert reaction and advice to those affected by the interest rate rise on BBC Wales Today and ITV Wales News, while we shared her reaction comment to news outlets picking up coverage almost immediately after the announcement on WalesOnline’s live blog.
2. “Best go now” says The Guardian on our client Visit Swansea Bay
We know Swansea Bay’s the perfect place for a short break or holiday so when one of the country’s biggest and best respected newspapers and websites says the same, we give ourselves a big old pat on the back. That’s exactly what happened when a travel review with the Guardian went live online, showcasing one of Swansea’s best guesthouses and detailing some of the best highlights for visitors to the city and surrounding areas like Mumbles. Working with our client Visit Swansea Bay, we set up a review of Langland Cove Guesthouse for travel writer Dixe Wills, who shared his thoughts in the Guardian’s ‘Boltholes’ section both online and in print in Saturday’s edition, calling the guesthouse a ‘cracking little find’. And with Swansea’s City of Culture 2021 bid well and truly submitted, this coverage couldn’t have come at a better time, keeping the momentum going for the city which has so much to offer (who said we’re biased?!) We agree with Dixe’s sentiment entirely: “Best go now, before everyone’s shouting about Mumbles.”
3. Any fin is possible for young Welsh fish entrepreneur
There’s not many students who can say they’re on a mission to become the UK’s largest supplier in any given industry at the age of 20. Meet Sam Hamil, Bangor University marine biology student and director of Big on Fish. Through his online shop and retail store, Sam is aiming to become the country’s number one livestock supplier of fish species. Big on Fish sells aquarium equipment and stocks over 1100 exotic fish and coral species. And yes, you did read that right, he’s only 20 years old. Sam’s ambitious business plans have been supported by our client Big Ideas Wales, the Welsh Government programme encouraging entrepreneurship in young people aged between 5 and 25. We shared the story of Sam’s business aspirations to Welsh media, picking up a spread in a key title for this story, the Daily Post, in print and online among others.
4. Helping Discover Ceredigion find the new face of the county
Helping our West Walian clients find the new face of Discover Ceredigion has also kept our tourism team busy this week, securing coverage in their publication of choice The Cambrian News and lining up interviews on S4C’s Heno and BBC Radio Wales’ Eleri Sion’s Programme. If you’re a Ceredigion native check this out, it could be you! www.discoverceredigion.cymru
5. Inspiring Dorset’s future foster carers
We put together a case study for our client Five Rivers Child Care, highlighting the wonderful story of two foster carers in the coastal town of Poole, Dorset. The couple we interviewed recently celebrated their 19th year looking after vulnerable young people, and spoke of their sadness and pride as their long term foster placement, Jack, moved on to adult life after fifteen years in their care. We shared the story with the regional press and secured coverage in Bournemouth’s Daily Echo in print and online.
And finally... Promoting the best of public procurement
This week we’ve announced the shortlist for the Go Awards, which take place next week. The awards recognise and celebrate the success of public, private and third sector organisations who strive for procurement excellence and innovation in Wales; one of the leading countries in the world for best practice procurement.