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The Week That Was #88…5 peeks behind the week at Working Word

This week we’ve been busy championing gender equality, sharing stories at the House of Commons and welcoming our new Working Worder.  Here's five of our faves from this week... 

 

#1. The Palestinian refugee, the UK’s Secretary of State for Education and the House of Commons

Imagine growing up as a Palestinian in the biggest refugee camp in the Lebanon and speaking at the House of Commons before the age of 18?  That’s what happened to UWC Atlantic College student Mohammed this week, as he was joined by fellow students sharing their powerful tales at the heart of UK government.

The UK’s Secretary of State for Education, Justine Greening and Secretary of State for Wales, Alun Cairns, were in attendance to hear how the College’s mission of using education to unite nations and help achieve world peace works in reality.

The event saw new principal, Peter Howe, deliver his vision for the evolution of the International Baccalaureate- which the College helped to create- and how the College can lead a transformation of the UK education system.  We hosted The Daily Telegraph’s online education editor, Harry Yorke, and facilitated a conversation between Harry and Peter around the importance of multilingualism in UK schools.  Keep your eyes peeled for a feature on this in the Telegraph soon.

 

#2. Big announcements as Wales’ boundaries are revised

We had a busy day on Monday managing the announcement of the new proposals for the revised Parliamentary constituencies across Wales for our client Boundary Commission for Wales. We organised interviews for the Welsh press, and spoke to a number of national outlets resulting in coverage on BBC, ITV, and S4C, as well as in the Guardian, the Daily Mail, the Telegraph, and more.

 

#3. Creating the world’s first gender equal nation

Last week we had the great honour of launching an organisation which aims to make Wales the first gender equal nation. Girls Circle, a sister organisation of Full Circle Education, will work with schools across the country to deliver workshops and PSHE sessions educating young people about gender equality and other key issues affecting young girls and boys in Wales. We secured coverage with BBC Wales Today and Heart Radio who both attended the programme launch at the Senedd. Read more about Girls Circle here

 

#4. Five Reasons we’ve had a great week with Five Rivers Fostering

1). Five Rivers is an incredible social enterprise that works to support the UK’s most vulnerable children, and we get to speak to some of the fantastic carers that make all this possible

2) We had a great couple of days this week joining Five Rivers at their annual fostering conference at The Belfry to look back at the past year and plan ahead for the next five years

3) We secured a lovely three page spread of a couple from Dorset who dedicate their lives to caring for their foster children. You can read more about the Sheltons here (pages 32,33 & 34)

4) A survey release we recently issued regarding the misconceptions that still surrounding fostering has resulted in further coverage across the UK including spreads in the Bognor Regis Gazette and the Crawley Observer

5) We launched a social campaign using our revamped Foster Carer Comparer to encourage more people to consider fostering as a career 

 

#5. Spreading the message that Wales is no place for hate

To mark Hate Crime Awareness Week we joined forces with the office of the Police and Crime Commissioner for North Wales, to support their efforts to use social media to make Wales a safe place for all.Sadly, the number of hate crimes in England and Wales has increased by 29% according to recent Home Office statistics, with incidents believed to be significantly under-reported.

By sharing expert advice, inspirational quotes and stories, our campaign aims to educate the public on what qualifies as a hate crime, how it can be reported, and the steps North Wales Police have in place to support victims.

You can see how people got involved with the campaign by searching the hashtag #HCAW on Twitter and learn more on how you can help to eliminate hate here

 

In other news..

If you’re an avid Eastenders viewer, you’ll be aware of the storyline from late last week where we discovered beloved character Dot Cotton is swapping the gritty Albert Square for the fresh sea air of Mumbles, Swansea Bay. And who would blame her, with the white sands and picturesque views of the famous seaside town on her doorstep. It’s not every day a storyline like this crops up, so we quickly jumped on the opportunity working with our client Visit Swansea Bay to design a creative infographic for social showing just what Dot would be swapping with her move.

 

And finally... 

It’s fair to say the office was rather excitable this week as we welcomed a new Working Word team member to the gang. Say hello to our new account director, Sarah Wise…

Sarah thrives on the variety of agency life, with more than a decade of experience in PR in Wales, covering every sector from education to charity, construction and major consumer brands. She’s been first on the phone to some of the UK’s biggest ever lottery winners, managed their press events from start to finish, worked as an outsourced university press officer and headed up the PR team of a Welsh cancer charity.  She loves getting to the heart of an organisation’s purpose and values to get the best results from a campaign. We are thrilled to have her on board!