The Week That Was #71... 5 peeks behind the week at Working Word
From budding mini moguls to first class coverage for our clients Capital Law, here are the stories that kept Working Word busy this week…
1. Wealthify walk away with Sir Michael Moritz prize at Wales Technology Awards
The Oscars of the tech world, the Wales Technology Awards, returned this week to celebrate the successes of our digital nation.
The highlight of the gala ceremony saw Secretary of State for Wales, Alun Cairns, join the stage to present the coveted, Sir Michael Moritz Tech Start-up Award to ‘robo-investing’ firm, Wealthify.
Named to honour one of the country’s most successful venture capitalists, the prize is reserved for young Welsh companies, whose successes could one day see them become Wales' first unicorn company (a start-up valued at over $1billion).
You can check out all of the winners here.
2. The Enterprise Troopers have landed!
Over the course of the past week we’ve been busy checking out all the coverage we have generated following a fortnight of Enterprise Troopers regional finals across Wales.
Enterprise Troopers is an annual competition run by Big Ideas Wales - part of the Welsh Government’s Youth Entrepreneurship Service – which brings together 5 to 11 year olds from across the country, with participating learners joining together in teams to run their own enterprises, selling merchandise and services of their choosing in their schools and local communities.
Regional finals took place at venues in Llandudno, Pembrokeshire, Blaenau Gwent and Swansea and as a result we’ve been busy selling in stories to local media across Wales about the successes of the various primary schools involved. All of which has resulted in twenty pieces of coverage so far (and counting!) ahead of the grand finale at the Wales Millennium Centre in early July.
3. Spelling savings for contractors with Weholite
Asset International’s innovative plastic pipes are a real game-changer in the construction sector. In an industry where heavy concrete products have led the way for years, the completely diverse range of applications provided by Asset means they’re able to nimbly craft solutions to even the trickiest of tasks – saving pennies and pounds for their clients in the process.
Just this week we’ve been talking to trade titles about how Asset’s Weholite products have saved both time and money for an extensive housing project in Kings Lynn.
4. Getting our legal hats on for Capital Law
We love tracking the news agenda and jumping into conversations with comments from our client Capital Law. This week, we’ve been securing them coverage in the legal sector outlet, Lawyer Monthly, talking all things internet censorship and sexist dress codes. Read more about what the legal experts think here and here.
5. Injecting new colour into Swansea communities
It’s not just the sun that has been brightening up Wales this week, our client, Coastal Housing Group, has been injecting colour into under-used community spaces through two arts projects. The housing association joined forces with Hafod Primary School on a community project to tackle anti-social behaviour and improve the appearance of a popular public pathway in Swansea that is situated adjacent to the school. In a bid to revitalise the area and help create a more positive, aspirational environment that strengthens community resilience, Coastal invited its pupils to create a series of artwork that would be installed on the wall along the path. Across Swansea, a similar initiative has been undertaken by Coastal employee, Brian Watkins, who has used an unconventional mix of handbags and flowers to transform an under-used community space into a focal point with a hanging handbag flower installation.
In other news
The Wales Festival of Innovation kicked off its first week with events taking place across the length and breadth of the country, from ‘after hours’ adult adventures at Techniquest in Wrexham to the only event of its kind for the health and care community, Mediwales hosted its collaborative NHS conference in the heart of the Welsh capital. We were there to capture it all and are looking forward to another week of world class innovations!
New York, New York, so nice they named it twice. We’ve kicked off a transatlantic partnership with New York agency Sarah Hall Productions this week. Our team shared a Skype call with Sarah and her crew over in Lower Manhattan, sharing our stories about the PR world on either side of the pond. With our clients and campaigns operating in an ever-expanding global world, the thinking behind our team-up is to gain insight into how media and social trends in our respective territories can inform future thinking. Here’s more from Sarah…