From a lead spot on BBC Radio 1 to stunning journalist visits, via the Champions League and the City Deal, here’s five peeks behind our week…
1. Talking youth entrepreneurship with BBC Radio 1
When we heard Newsbeat, BBC Radio 1’s news programme, was running an election special on young entrepreneurs, we knew some of the business people we had worked with for our client Big Ideas Wales would be perfect candidates for the show.
For those of you that aren’t aware, Big Ideas Wales is a Welsh Government initiative that supports aspiring young Welsh entrepreneurs in their ambitions to launch their own companies. So, we arranged for Aberdare based Luke Riddiford, who set up Wales’ first ever do-it-yourself repair business for cars and motorbikes at the age of 22, to speak with Radio 1 reporter Steffan Powell. Luke shared his thoughts on youth entrepreneurship and what he believed the Government could do to support young people in their entrepreneurial ambitions. Luke’s interview was played during Thursday’s lunchtime and evening Newsbeat special bulletins.
2. Celebrating the City Deal with Coleg y Cymoedd
You’ve no doubt already heard all about the £1.2bn City Deal which is expected to bring significant economic and employment boosts to Cardiff and the surrounding areas. It’s been all over the news but, while the capital’s centre will obviously see enormous benefits, less has been mentioned about the great opportunities that the deal will bring to thousands of young people in the Valleys.
Apprenticeships are one of the main areas set to be delivered by the deal and our client Coleg y Cymoedd has been working hard to prepare learners to make the most of these future possibilities. We put together a feature sharing Principal of Coleg y Cymoedd Judith Evans’ views on the hot topic, securing a double page spread in this week’s Western Mail.
3. Giving colour to anti-bullying with schools across Wales
As part of our ongoing work with Welsh Government’s anti-bullying campaign, we put together a creative solution to help place anti-bullying at the top of the agenda for school children across Wales. By designing large mural-style artworks, which we sent to four schools in each corner of Wales, we challenged pupils to come together to colour in the artwork as a collective, while learning important messages about anti-bullying. Media have loved this story, with coverage in key local titles in each of the schools’ regions. With such eye-catching pictures and an important message behind it, why wouldn’t they?!
4. A journalist’s journey in Mid Wales
Planning your next staycation and looking for some inspiration? Well, look no further than beautiful Mid Wales with some inspo from one of our recent journalist visits to the region.
We arranged for Swindon Advertiser journalist, Bruno Clements to escape to a quiet oasis in the picturesque green hills of Ceredigion, to see just why Wales makes such a great getaway location.
With glowing reviews in both print and online coverage, the journalist’s comments highlight just why more visitors should cross the borders to see the beauty of Mid Wales for themselves. You can see the journalist’s story here.
5. And the finalists are...
It’s time to roll out the red carpet and practice your acceptance speeches, the Wales Technology Awards are just around the corner.
This week saw the official announcement of the finalists for the awards powered by the ESTnet. The line-up for this year recognises the success of the country’s most talented young tech companies and Wales-based multinational businesses.
This year’s celebration of the Welsh tech sector will take place on the 22 June at the Wales Millennium Centre, and if you haven’t already, you can reserve your place here. The Awards are just one of the events scheduled to take part during the Wales Festival of Innovation (19 June to 30 June), and you can see a full rundown of the summer’s schedule here.
In other news
We couldn’t be happier to announce that we’ve started working with Wales’ leading mental health charity, Mind Cymru. With public figures including royalty and music heroes lending their support to mental health campaigns, it couldn’t be a better time to talk about mental health. We’ll be working with Mind Cymru to continue discussions across the country about mental wellbeing and destigmatising mental health. Keep your eyes peeled for Mind Cymru over the next few months and remember to check out campaign updates on future blogs!
Unless you’ve been holidaying in the Milky Way, you’ll know the UEFA Champions League Final is taking place in Cardiff this weekend. Our team is behind Visit Cardiff’s social accounts, telling the city’s story on what’s set to be its busiest weekend ever. From foreign language guides, to city-wide countdowns and thanking the teams across Europe that played their part on the road to Cardiff, our thumbs are going to be very tired come Monday morning. And after last night’s Women’s Final, our hearts are going out to Paris Saint Germain keeper Katarzyna Kiedrzynek. You’re a champion to us!