The Week That Was #63... 5 peeks behind the week at Working Word
From the mechanics moving the Welsh motor industry and getting TEDx trending, to lighting up Salix's green initiatives and Royal pitches at the Palace…have a peek at five highlights from our week.
1. Demonstrating how learners are on track to start careers in the Welsh motor vehicle industry
You'll probably have heard a lot this week about the ambitious Circuit of Wales racetrack proposed for South Wales which, if given the go ahead, could bring hundreds of employment opportunities and apprenticeships to the area. With this in mind we picked up with ITV, who headed down to Coleg y Cymoedd's motor vehicle centre to speak to its learners and get the inside scoop on what the project would mean for the very people it would affect - the students hoping to go into the industry. If you're mechanically minded and would like to find out more, watch the piece that ran on the ITV evening news this week, take a look here.
2. The team get Cardiff’s TEDx talks trending!
Did you spot The Unconventionalists podcaster and viral hit, Mark Leruste in the Metro last week ahead of TEDx Cardiff? Well, the WW team headed to the event dedicated to ‘ideas worth spreading’, to be the thumbs and the thoughts behind TEDx’s live social accounts. We came to tweet, start conversations and get the event trending in Wales . Our tweets engaged with I Loves The Diff’, Cardiff University and even made their way across the pond to New York Times’ Best Selling author and ‘No F*cks Given Guide’ writer, Sarah Knight! Sure enough, we trended top in Wales all weekend. Winner.
3. Lighting the way for energy savings
We’re all for supporting green initiatives here at Working Word, which is why we love working with our client Salix Finance, the company who provide interest-free loans to public sector bodies to enable them to improve their energy efficiency and squeeze their bills by installing new technologies.
This month we showcased how Salix helped out Hampshire council, providing them with a £55k loan to upgrade the outdated and inefficient lighting at its iconic Milestone Museum - the popular attraction recreating and celebrating Victorian life. The improvements are going to save the council almost £200,000 in total and so we made sure we spread the word among Salix’s key media titles, securing coverage in Public Sector Build Journal.
Fancy reading more? You can view the full story here…just head to page 39.
4. How do you win an argument? Find out from commercial disputes experts Capital Law
We’re a very friendly bunch over here at WW HQ, so thankfully arguments are few and far between, unless we’re debating where to go for lunch, or which radio station to listen to. But for client Capital Law, settling even the most complex commercial disputes is all in a day’s work. With this in mind, we secured a feature opportunity in Real Business Magazine for Andrew Brown, a Partner and commercial disputes lawyer, to talk about his top tips for winning an argument (in style) – you can read the article here.
5. Property mastermind behind The Pumphouse and TramShed invited to share experiences with Royalty and budding entrepreneurs
It’s not every day you’re invited to a palace, let alone personally invited by Royalty, but that’s exactly what happened for client Simon Baston, the mastermind behind the TramShed and Pumphouse developments. HRH The Duke of York attended Cardiff’s TramShed back in February for the heats of his entrepreneurial project, Pitch@Palace, and after meeting Simon and hearing about his innovative property developments, the Duke invited him to join the judging panel of the Pitch@Palace finals at St James Place this week. You can read more about Simon’s involvement on Business News Wales here
In other news..
150 miles down for the Kidney Wales team!
Meanwhile, the Kidney Wales team are more than 150 miles into their ‘Walk Around Wales’, raising vital funds for a new wellness centre. Touching down in Newport Pembs, CEO Roy Thomas has been talking to Radio Pembrokeshire and Nation Radio, championing the cause and inviting listeners to join them en route for even just one mile. Ahead of their arrival in Aberystwyth today (Friday 28th April), we have been chatting to local paper, the Cambrian News who featured a cracking article tracking the progress of the walk.
Unless you’ve been living under a rock for the last year, you’ve probably heard of our client Liberty House Group and its executive chairman Sanjeev Gupta, who has been heralded as the ‘saviour of steel’ on the likes of Radio 4, Mail on Sunday, Guardian, Telegraph and Independent – to name just a few. We were in London this week presenting our campaign ‘Liberty Steels the Show’ to a panel of judges ahead of the CIPR Excellence Awards in June, where we will be battling it out in the Corporate and Business Communications Campaign category.