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The Week That Was... 5 peeks behind the week at Working Word

Brand workshops, Article 50, Welsh restoration projects and a young entrepreneur with a blossoming quail farm business, here’s five peeks behind our week. 

1. Dave and his ‘girls’ having a quail of a time cracking open the Welsh media

David Vaughan is a 17 year old from Builth Wells. But unlike most other young people his age, Dave has major plans to open a 10,000 bird quail farm after his 18th birthday this April. This week we told his story to the Welsh media on behalf of our client Big Ideas Wales who have supported Dave on his entrepreneurial journey.

The media loved Dave’s inspirational story just as much as we did! Dave and his beloved girls (as he calls his quails) featured in a double page spread in the Western Mail, enjoyed a splash on WalesOnline, as well as featuring in articles in the Powys County Times and the Brecon & Radnor Express.  And you can hear from the man himself on Made in Cardiff TV on tonight’s news bulletins from 6pm.

An egg-cellent result all round (sorry).

2. 50 articles following Article 50

On the day that saw Article 50 triggered (29th March), beginning the complicated official process of leaving the European Union, UWC Atlantic College announced its plans to release 50 articles on why education is needed more than ever as a force for peace.

As the UK embarks on a journey to separate itself from its closest neighbours in Europe, the college believes the importance of the UWC mission has become more acute than ever.

Its founder, Kurt Hahn, was a refugee who fled persecution in his home country, founding Atlantic College at the heart of the Cold War years to promote international understanding through education. Since then, as the founding college of the United World College movement, UWC Atlantic College has striven to make education a force for peace throughout the world and helped create the International Baccalaureate.

Each year, this college of nations is home to over 350 students from more than 90 different countries, and Working Word is proud to help them have their voices heard.

We launched the campaign online this week.  Stay tuned to UWC Atlantic College’s Twitter and Facebook pages over the coming months to hear their views for yourself.

3. Thinking and doing with Coastal Housing Group at a brand workshop

Over the past few months, we have been helping our client Coastal develop its brand and think strategically about how it communicates to key audiences. As part of this development, on Wednesday Working Worders Dan, Jess and Beth led a workshop for Coastal’s senior management team to dig a little deeper into Coastal, with the ultimate aim of pinning down the housing association’s purpose and principles moving forward. With some creative and experimental activities to get the group thinking outside the box, as well as the idyllic surroundings of The Waterside in Felindre to open our minds, the day’s workshop gave both Coastal and Working Word real insight into future visions for the company, with plenty more thinking to come.

4. One week to go until buy-to-let taxation time bomb goes off!

You may remember from previous perusals of the Week that Was blog that our client Buy to Let Restructuring is offering landlords a solution to the looming taxation changes which could substantially decrease buy-to-let profits.  Some could event turn into losses. With just one week to go until these changes come in to effect, we’ve been putting the news out there and warning buy-to-let landlords of the forthcoming changes, what it means for them and how they can avoid this dark new dawn.

And this week we scored a large feature in the South Wales Argus, as well as ten online titles, including the Penarth Times, explaining the facts to buy-to-let landlords and placing our client Buy to Let Restructuring at the heart of the discussion.

5. Getting our clients seen by the correct audience 

At Working Word we are always on the lookout for different ways to reach our clients’ target audiences, which is why this week our client and its partners at Mid Wales Tourism will be very happy.  The region will be seen (pardon the pun) by a captive audience at all Specsavers stores across the UK and ROI, thanks to our team securing a full back page of its Kids Magazine. We were tasked with creating and securing a competition that captured the essence of Mid Wales, which also guaranteed hundreds of thousands of people the opportunity to see and take part in the competition, from now until the end of summer. Why not click on this link to enter the competition yourselves?

In other news...

If you missed it last night be sure to check out Great British Buildings: Restoration of the Year which features our client Loftco and its stunning restoration of Barry’s Victorian Pumphouse.

The programme, which is presented by Grand Designs host Kevin McCloud and Dr Anna Keay, who's the director of the Landmark Trust, showcased the incredible transformation of the Grade-II listed building, which has already won a series of architectural awards for the live/work apartments, as well being home to home grown start-up businesses such as Hang Fire Smokehouse and Academy Espresso.

Catch it again on All 4 here

And finally 

This week we’ve been encouraging talent from the film, television and gaming industries in Wales to self-nominate for this year’s British Academy Cymru Awards. To spread the message as wide as possible we asked BAFTA Cymru-winning actor Michael Sheen to take time out of his busy schedule to record a message to encourage the industry in Wales not to “hide their light under a bushel” and self-nominate, so if you know anyone in the industry, give them a nudge. The Awards take place on Sunday 8th October. Pick up a copy of today’s Western Mail or Daily Post to read all about it. See Michael Sheen’s video message here.