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The Week That Was... 5 peeks behind the week at Working Word

From celebrating Welsh business talent to launching housing developments, developing a new advertising creative, thought leadership pieces and sharing our video expertise, here’s five peeks behind our week.

Showcasing Caerphilly’s best female business talent

Following International Women’s Day earlier this month, celebration of female success is still very much in full swing as the topic remains high on the news agenda across Wales and the wider UK. From CEOs and inspiring entrepreneurs to senior figures driving some of the country’s most successful companies, it’s safe to say that Wales has some fantastic female business talent…and we love nothing more than putting these women into the limelight.

Working with our client Caerphilly Business Forum, the leading business network for Caerphilly, we pitched a feature to local media highlighting the very women leading the way for business in the region and offering their top tips to other women hoping to follow in their footsteps. As a town home to some of the country’s biggest manufacturing firms as well as the successful Welsh ICE hub renowned for nurturing start-ups and SMEs, it was difficult to narrow down the contenders, but you can view the full story here.

Presenting our UWC work in London

We've been working with UWC Atlantic College for over half a decade now, and that journey has included everything from a visit from HRH Her Majesty The Queen, welcoming girls involved in the same Taliban attack as Malala Yousafzai,  hosting events at the House of Lords, to positioning the college as a true thought leader when it comes to international education.

Accordingly, we were only too pleased to be able to show off all of this work at the UWC International Office in London this week. At the meeting with the UWC Development Board and new UWC Atlantic College Principal, Peter Howe, we planned how we can continue to promote the ethos of United World Colleges – which was established at Atlantic College in the 1960s – over the coming years. Stay tuned to the college’s social media pages for updates on all the amazing things happening at this melting pot of over 350 students from more than 90 countries.

 At the meeting with the UWC Development Board and new UWC Atlantic College Principal, Peter Howe, we planned how we can continue to promote the ethos of United World Colleges – which was established at Atlantic College in the 1960s – over the coming years. Stay tuned to the college’s social media pages for updates on all the amazing things happening at this melting pot of over 350 students from more than 90 countries.

 

Launching a new homes development with Pennant Homes

We’ve now officially entered spring, often considered one of the best times of year for a spot of house hunting. Thankfully, our client Pennant Homes – a new build property developer and part of Coastal Housing Group – is soon set to complete work on its Parc y Dderwen development in Pontardawe. To celebrate, Pennant will be hosting a launch event next week, giving prospective new homeowners a chance to take a look around the show home.

We got the word out to local media to let those on the hunt for a new home know about the event, which, in case you’re wondering, is Thursday 30th March between 5pm and 7.30pm. We’re quite tempted ourselves, and if you just take a look these lovely pictures, it’s not hard to see why!

Striking a chord with musical youngsters

Teenagers with an aptitude for all things musical are set to flourish at Kings Monkton School thanks to its ultra-modern facilities, expert teaching and incredible extra-curricular activities on offer due to its strong links with impressive names in the music industry such as the Welsh National Opera, BBC Now, Ty Cerdd, and the International Music School Cardiff.

Ahead of the South Glamorgan Festival for Young Musicians next month, we designed a full-page advert for the event brochure, making sure that talented youngsters and their parents read all about how Kings Monkton could help nurture their skills. Now, that’s music to our client’s ears!

Celebrating Governors Wales’ annual national conference

Governors Wales, the voice of governors of schools across the country, celebrated its annual national conference this month in Flintshire. To mark the event and spread the word about the Governors Wales’ Outstanding Clerks Award 2017, we secured a thought-leadership feature in the Western Mail’s education section where director of Governors Wales Jane Morris explored how the digital landscape has changed the role of school governors in Wales – a topic featured on the day of the conference itself.

To keep the momentum going following the conference, we shared the news of the winning and highly commended clerk at this year’s Outstanding Clerks Award, getting a spread of regional coverage across Wales.

In other news...

We’re always on the lookout for ways to develop our skills and use the latest platforms to creatively share our clients’ stories. And, with the world becoming ever more visual, with videos and images growing in popularity, producing quality video content is one great way to raise brand profiles and capitalise on discovery and reach. 

This week we shared all our expert insights about video production at one of our regular Lunchtime Hack training sessions, ensuring that every member of the team’s video editing skills are top notch. From creating and editing interviews and documentaries, to distributing and sharing social media clips and visual stunts, our team know just the trick to rustle up the perfect visual content.

And finally...

Working Word hosted a CIPR (that’s the Chartered Institute of Public Relations to all you non-PR peeps) course on stakeholder engagement this week which gave us greater insight on the importance of defining stakeholders and reaching them effectively through PR.