The Week That Was... 5 peeks behind the week at Working Word
From one of Britain’s best beaches, analysing Oscars’ blunders, growth businesses in Wales, an anti-Trump protest that captured the minds of refugee students and a Leicester Square premiere, here’s five peeks behind our week…
1) Celebrating one of the UK’s top 10 beaches with a six-page travel spread
Big woops and cheers for our client Visit Swansea Bay who discovered that its show stopper of a beach Rhossili Bay has been included in TripAdvisor’s top 10 beaches in the UK for the fifth year running! To spread the story, we landed a six-page spread for Visit Swansea Bay in Coast magazine – one of its most media important titles - with a glowing review of the wonderful Gower. It’s on the shelves now and perfect reading to help you plan a weekend away in stunning Swansea Bay.
2) Looking for the legends of Cardiff (with the help of a talking leopard and Renoir!)
While the Champions League final itself will be about the legends on the pitch, we’re working with Visit Cardiff to showcase some home-grown Cardiff legends of our own - if you know a legendary place, story, famous person or unsung hero associated with the city, give us a shout on Visit Cardiff’s Facebook and Twitter pages. To get people thinking of their own choices, we’ve been raising eyebrows with some surprising videos, made in-house. Our talking leopard from the Castle wall racked up 10,000 views in its first weekend online, while the French-flourish we gave to the voice of a Renoir’s La Parisienne caused waves when it went live yesterday. No landmark is safe. Watch this space.
3) From Toyota to Tinopolis with Business Wales Growth Week
We’ve been putting in the mileage this week zooming around all four corners of Wales for the first ever Business Wales Growth Week, and what a week it was!
Business Wales Growth Week is a week-long series of events hosted at flagship companies across Wales dedicated to fostering a growth environment in the Welsh market. Bluestone, AerFin, Toyota and Tinopolis were all in the impressive line-up of companies involved, hosting behind-the-scenes tours and talks with invited guests from local business communities.
Intrepid Working Word-ers Lydia and Ro were at all four events with our camera crew, alongside the team from Business Wales to make sure everything ran like clockwork on-the-ground, while media and social was managed from Working Word HQ.
4) Helping international students to have their voice heard
The time since U.S. President Trump’s inauguration has seen protests take place across the world
Here in Cardiff, a group of around 200 UWC Atlantic College students from across the world joined the peaceful demonstration against Donald Trump’s ‘Muslim Ban’. The ban would directly affect many people at the college, particularly those who hope to continue their studies at universities in the United States.
As students of the founding college of the international UWC movement, the young protesters are united in their college’s mission to make education a force for peace, so we made it our mission to help them have their voices heard.
Working with UWC Atlantic College students from the UK, America and the Gaza Strip, we secured and crafted a full page feature for the Western Mail, which allowed them to share their personal views, concerns and determination to fight back against oppression and conflict.
5) Lighting the way for financial savings
We’re pretty eco-minded folk here at Working Word and so we love spreading the word about great energy saving initiatives. That’s exactly what our client Salix Finance does. In short, the government funded organisation provides companies with interest free loans to help them install energy efficiency technologies that reduce their energy bills and carbon emissions.
Denbighshire County Council is just one of many public sector bodies to have benefitted from a Salix loan. With Salix’s help, the council swapped thousands of its traditional street lights to energy efficient LED alternatives – a switch that has already cut the council’s annual bills by £38,000. In total, the new and improved lights are expected to save over £700,000 for the council over the course of their lifetime, which can now be used to support other public sector services elsewhere. Not bad going! We shared their story with regional media in north Wales and landed coverage in the Daily Post – with almost a full page spread in the newspaper and a story on its website too, which you can view here.
In other news...
The now infamous Oscars gaff has been one of the biggest stories of this week and our Ops Director Caroline Holmes was on BBC Radio Wales’ Wales@Work programme on Thursday evening talking about PwC’s reputation post-Oscars and what they can do to salvage it. We’re watching with baited breath to see if the accountancy firm retains its contract with the Oscars for next year!
If you’ve managed to get the Wales Euro 2016 anthem ‘Don’t Take Me Home’ out of your head after that summer, you’ve done better than us. Our MD Dan was lucky enough to attend the glitzy Leicester Square of Jonny Owen’s film by the same name on Monday night, ahead of its release in Wales on St. David’s Day. At the Soho after-party he got the chance to rub shoulders with Wales manager Chris Coleman and stars like Aaron Ramsey and captain Ashley Williams (who told him his ‘quiff was ten out of ten’, despite what Dan admits was a bad hair day). Go see it for yourself by booking tickets here.