The Week That Was... 5 peeks behind the week at Working Word
From a football game that will have the world watching, helping small Welsh businesses grow, life-saving firefighting technology, to bowling and tapas, here’s five peeks behind our week…
1) The road to Cardiff is on
The UEFA Champions League final is one of the biggest annual sports matches in the world and, as you probably know, it’s coming to Cardiff in June in less than 100 days’ time. Between now and then, we’ll be working with Visit Cardiff to promote everything that’s amazing about our capital city through social media. We’ll be telling you lots about this over the coming weeks…
2) Introducing Business Wales Growth Week
Ever wondered how to be recognised as an emerging corporate player by the business editors who shape the news? Or perhaps you’ve got a list of questions you’d love to ask a CEO at the helm of a business that’s smashing all its sales targets and the competition?
On Monday,the Welsh Government’s Business Wales service will launch its first ever Growth Week, a series of events hosted at flagship companies across Wales dedicated to fostering a growth environment in the Welsh market. And we’ve been super busy for the last few months putting together some incredible events at some our most successful companies for representatives from growth businesses across Wales to attend, enjoy and leave informed and inspired.
Guests will be given a behind-the-scenes insight into how Wales’ leading businesses have achieved their success, learning from the people who have made it happen.
Events kick off at Bluestone in Narberth on Monday 27th February, followed by Aerfin in Caerphilly on Tuesday 28th February, Toyota in Deeside on Wednesday 1st March and finally Tinopolis in Llanelli on Thursday 2nd March. We’ll keep you posted on our adventures around Wales next week.
3) Where there's smoke there's coverage
When you work in PR, building good relationships with the media is essential. The journalists we work with expect us to provide them with stories that will appeal to their audiences, it all comes down to trust. So, when we offered BBC Wales business correspondent, Brian Meechan, the chance to film with firefighters in a totally smoke-filled room in Flintshire, he took us at our word that we had a good story for him. Didn’t we just?
Brian joined the tech experts at Taylor Dowding Innovation to test out a revolutionary piece of lifesaving technology, which allows firefighters to work in zero visibility environments. The Welsh- developed Scott Sight thermal imaging mask allows rescuers to locate victims in totally smoke-filled rooms, and spot areas where fires could break-out without warning. Ever the diligent journalist, Brian didn’t just take the developers at their word, he tested the mask out for himself, delivering a piece to camera in a room almost totally obscured by smoke. You can see it for yourself here. Back in the studio, the BBC were joined by Avril Lewis from the ESTnet, the representative body of Wales’ technology sector, who explained the true extent of the industry and the £8.3billion it provides to our economy.
4) Striking gold with the perfect work-life balance in Swansea
We love showcasing the beautiful homes of our client, luxury property developer Waterstone Homes, so when we heard that respected lawyer Hugh Hitchcock was moving into one of its stunning new houses in Swansea following an eight-year stint in London, we just had to share his story.
After almost a decade in the big smoke, Hugh longed to move back to Wales and immediately fell in love with a new build in Swansea. Showcasing the beautiful style and design of the house to the South Wales Evening Post and Swansea Life magazine, both publications were unsurprisingly keen to snap up an interior design feature on the home. We got to work crafting something special for them.
5) Bringing a multi-million investment and autism expertise to Swansea
Lots of people think they know all about autism because of how it’s portrayed in TV, films, and pop culture. What you might not know is that affects one in every 100 people – that’s about 700,000 in the UK alone. Our client, Orbis Group is an expert in autism spectrum condition (ASC) and provides education, respite and care for children and young people who are affected by the condition, with state-of-the-art facilities across Wales.
The organisation has gone from strength-to-strength in recent years, opening no less than three new facilities in 2016. This week we brought yet more good news, securing coverage of our announcement of a £1.2 million investment into Dan-y-Coed House in Swansea.
In other news...
Our ops director Caroline went back to her alma mater this week, giving a talk to business students on just what it’s like to run a business. Judging by the reaction on Twitter, it went down a storm.
We braved storm Doris and went on our first Working Word social of the year, for the all-time classic combo of bowling and tapas. While the competitive streaks showed through at the bowling alley, all was forgotten when we stuffed our faces with delicious Spanish treats. (Big thanks to Curado for putting on such a gozoak* spread for us!)
*that’s ‘delicious’ in Basque!