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The Week That Was... 5 peeks behind the week at Working Word 

This week marks a particularly special edition of The Week That Was as we celebrate our weekly blog’s first birthday! That’s right, it’s been twelve full months of us letting you peek into the world of Working Word. Find out more in our look back at the 17 special moments we’ve been a part of over the last year.

As for this week? Of course, it’s been a busy one! From Sony sponsorships to LGBT causes, here’s five peeks behind another week here at Working Word.

Covering multi-million pound deals for Liberty House

Liberty House CEO press interview on BBC
Liberty House is no stranger to the national news agenda and our client was back at the top of the headlines yesterday thanks to the completion of a £100 million deal to acquire Tata Steel UK’s high-profile Speciality Steels business. We ensured that the hotly anticipated deal, which will save around 1,700 jobs directly and create thousands more in the supply chain, was covered far and wide, with the story appearing everywhere from the BBC to Sky, Daily Mail to the Guardian, Reuters to the Financial Times and everywhere in between.

For Liberty’s Chairman, Sanjeev Gupta, it’s certainly been a big week as he celebrates the 25th anniversary of the firm with the creation of amulti-million pound foundation to develop the next generation of skilled workers in Britain's industrial communities. The GFG Foundation will provide bursaries and support schemes that boost the employment prospects of young people.

Opening doors to a £19 billion marketplace for Welsh SMEs

Did you know that the defence and aerospace sectors contribute more than £5 billion to the Welsh economy and employ over 23,000 people across the country? Those are some pretty impressive figures. It’s no wonder then that the sector’s flagship trade exhibition will to come to Cardiff in 2017.

On 28th March the Defence Procurement, Research, Technology & Exportability (DPRTE) 2017 will arrive at the Motorpoint Arena to fulfil its aim of providing Welsh SMEs across a range of sectors with a chance to tap into the UK’s £19 billion defence marketplace. We helped announce the news, tapping into key Welsh business pages in print and online.

Watch out Silicon Valley, the Welsh Valleys are coming for you

Media campaign launch technology awardsWhen you think of tech companies, they don’t get much bigger than Sony. What you might not realise is that some Sony’s most impressive products are created here in Wales, at the Sony UK Technology Centre (UK TEC) in Pencoed.

Yes, Wales is home to some of the world’s most innovative and disruptive technology companies. Better still, we’re an incubator of some of the UK’s most promising tech start-ups. California might have Silicon Valley, but the Welsh Valleys are hot on its heels.

We worked our media magic earlier in the week to deliver the news that the industry giant is joining forces with the ESTnet as a headline sponsor of the The Wales Technology Awards; the industry event for the electronic and software technologies industry in Wales. (Psst, there’s still time to enter the awards and pitch your company against the best of the best in Wales!)

Showing support for LGBT communities through sport

Welsh college press photographyYou’ve probably already heard about the inspiring 'Rainbow Laces' campaign launched by equality charity Stonewall to highlight and tackle the discrimination facing lesbian, gay, bisexual and transgender people in sport.

The campaign has already received the high profile backing of numerous Premier League footballers and clubs, and this week, South Wales’ Coleg y Cymoedd joined in, lending its support to the cause with players from the college’s football, rugby and netball teams donned multi-coloured shoe laces and brightly coloured clothes in support of the campaign.

Laces were sold at each of the college’s campuses in Aberdare, Nantgarw, Rhondda and Ystrad Mynach, and more than 226 learners and staff signed a pledge to speak out against discrimination.

We made sure that the story was heard far and wide, sharing it with journalists across all of the college’s catchment areas. Unsurprisingly,the heart-warming initiative secured coverage in a range of titles including the Rhondda Leader, Merthyr Express, Cynon Valley Leader, Rhymney Valley Express and Pontypridd and Llantrisant Observer.

Switching on to internet safety

Media campaign for internet safety dayAcross the nation this week, students, teachers, employers, parents and many more were recognising the importance of online safety, signified by Safer Internet Day. We’ve been joining in the national conversation sharing the message of staying safe online and speaking out against cyber-bullying as part of Welsh Government’s Anti-Bullying campaign. Announcing that Welsh Government has launched a new Online Safety Zone for young people across Wales, we landed coverage across the country recognising the importance of this event and the resources available for advice and guidance on savvy-surfing online.  

In other news...

PR social campaign for Welsh rugbyRugby fans, look alive! This weekend is a Six Nations bigg’un...Wales V England at Principality Stadium. And in honour of the game, we worked with client Principality Building Society to design this nifty Snapchat filter. If you’re in Cardiff tomorrow, head towards the stadium to use the filter (it’s based on location so take a pic and scroll across to find it!) and share it with all your Snapchat friends. Here’s hoping for a Wales win!

Phew! That’s it for another week! Can’t get enough of our news? Don’t forget to pop over and read our look back at the last 12 months at Working Word.