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The Week That Was #47...5 peeks behind the week at Working Word

From naming rights to New Year's Honours and national media coverage, there’s definitely a celebratory feel to the first five peeks behind our week in 2017.

1. You might be doing dry January but booze is still very much in the news

Over indulgence at Christmas and New Year’s detox resolutions have seen many Working Word-ers forgo an after work beverage in favour of kale smoothies and superfood salads (which definitely won’t last the whole month). But for one Welsh business owner, there is no getting away from the bubbly stuff. However, Caroline Roberts, owner of ‘Bella the Prosecco Van’ has landed herself in legal hot water by using the word ‘Prosecco’ to promote her business in the latest unusual intellectual property case to hit the headlines.

And who better to shine some light on the case’s legal complexities than our client Capital Law, whose lauded IP team is regarded as one of the best in the UK? With this in mind we organised for solicitor, Nick Lewis, to be interviewed on BBC Radio Wales to discuss Prosecco’s protected name status and what it means for Caroline’s north Wales business.

2. Brushing off the cobwebs with winter walks hitting national media

You’ve made it through the first week back at work. A big old pat on the back to you. Our client Visit Swansea Bay is well equipped to help you banish any January blues.  Its walking routes across Swansea and Gower  will not only get your heart pumping but leave you grabbing for the camera with some jaw-dropping views, giving you that vigour to grab January by the horns. We pitched some of the walks on offer to media and two of the best were picked up by national titles, including The i and Woman’s Own. Check out this lovely coverage which include Rhossili as the lead image.

3. Letting Londoners know Knife & Fork is a go-to Cardiff gastropub

When London Evening Standard let us know they were putting together a Cardiff city guide, we knew our client Knife & Fork Food had to be part of it. With four venues across Cardiff and the Vale, these cosy pubs are making a name for inventive dishes and finely picked ales and wine, something we knew LES would love. So we invited travel writer Simon Midgley along to try The Pilot’s famous ‘Pilot Poulet’, its unique take on a Sunday lunch with a whole roast chicken served at the table for guests to carve and tuck into. Safe to say the review was as we expected: “Sunday’s don’t get better than this”.

And don’t forget! Knife & Fork’s January sale has begun. That’s buy one get one free on all blackboard meals (except steak) every Monday and Tuesday throughout January and February. That’s an offer even the New Year savers among you can love.


4. Congratulations to clients celebrated in this year’s honours

We already think our clients are pretty great, but to know that the Queen and her top advisors  do is music to our PR ears. Not one, but three honourable mentions here in this week’s Week that Was starting off with Chris Nott, founder and senior partner of Cardiff and London based law firm, Capital Law, who has been appointed an OBE for his services to business and economic development in Wales. Also honoured was Coleg y Cymoedd alumna and Paralympic champion Hollie Arnold who was awarded an MBE for services to field athletics. Last, but not least, three cheers for Maggie Philbin, co-founder of TeenTech  and former BBC Tomorrow’s World presenter, received her OBE for her services to the engineering, technology and science industry

5. Industry 4.0: Are you ready for the fourth industrial revolution?

If you’ve not heard of Industry 4.0 and you work in the industrial and manufacturing sectors, it’s highly likely that it will become part of your vernacular over the next few years.

Industry 4.0, or the fourth industrial revolution as it is more commonly known (yes, we’re on the fourth industrial revolution, catch up…) is set to revolutionise global industrial practices over the forthcoming decades but for now it remains something of an enigma. Queue, Asset International MD, Simon Thomas, to explain the 4.0 concept and what it means for UK industrialists in a feature piece that we secured on Walesonline. 

In other news...

We had a great surprise to start off the New Year with both our M.D. Dan Tyte and our Operations Director Caroline Holmes being included in Cardiff Life's Fantastic 50! It's an honour to have two of our own among the 50 people shaping a brighter Cardiff - especially when their company includes Gareth Bale, Jason Mohammed and Sam Warburton. 

That’s the first Week That Was from all of us at Working Word towers for the New Year. We hope you'll keep reading and enjoying our story throughout 2017. Here’s to a great year ahead!