From entrepreneurs and art galleries to alternative recipes and office party etiquette, there’s definitely a festive feel to the five peeks behind our week.
1. Pre-office party checklist: buy sparkly dress, wrap secret Santa, read our national coverage on what not to do
Depending on whose hype you believe, today is Black Friday. No, not the shopping extravaganza, but the peak party day of the year. If, like us, it's your office Christmas party today, you might want to take a read of a piece we secured in the Daily Mirror, Wales Online and titles across the UK for our client Capital Law. Before the festivities get too full-on, have a scroll through the top ten things that definitely shouldn’t be tried at this year’s party here.
2. Trading Places sees students' pop-up shops shine for the cameras
We love our Christmas movies here at Working Word and a certain classic rags-to-riches comedy from the 1980s is firmly in our top ten (ditto Home Alone, double ditto Elf). On Thursday, we were busy managing the media for Trading Places – but this wasn’t the festive film with Eddie Murphy and Dan Ackroyd, rather an annual competition run by First Campus and Big Ideas Wales that gives entrepreneurial youngsters a chance to test their skills in the real world.
Having gone through a testing Enterprise Skills Day with 120 of the peers earlier in the year, 36 students from six colleges across Wales won the opportunity to run their own pop-up Christmas stall in Cardiff’s Morgan Quarter.
On the day, they had to work in teams to create their own products, monitor live sales data from others, and run around the city centre trying to attract customers – giving them a full entrepreneurial experience in just a day. On hand to film the wannabe moguls were Made in Cardiff and ITV.
3. Tired of turkey? Try our alternative Christmas recipes
Fancy veering away from turkey and Christmas pudding this year? Thankfully our clients Park Plaza Cardiff and Knife & Fork Food are well versed in creating show-stopping dishes so special that you’ll never regret not sticking to the traditional turkey. Pick up the latest copy of Cardiff Life and you’ll find the full page recipe feature for both Laguna Kitchen’s Brecon venison and The Discovery’s black forest arctic roll which we pitched, giving readers’ menu inspiration leading up to the busy festive season. Seriously indulgent dishes…well, ‘tis the season after all.
4. Putting Christmas parades centre stage in Welsh media
Our work with Darganfod/Discover Ceredigion took us on a beautiful festive journey this week with theatre group Aberteifi Creadigol and event programme Creative Cardigan. The town hosted a visual feast, with dozens of handmade lanterns being paraded through the streets, while choirs sang and fireworks sparked overhead. We invited S4C’s Heno along, who featured live coverage from the festivities in its programme, while BBC Cymru Fyw put a gallery of evocative images on its Facebook page. If you’re in the spirit, Cardigan’s Gŵyl Pythefnos/Festive Fortnight runs until Sunday.
5. Setting Swansea apart as a reborn art destination
We recently worked with client Visit Swansea Bay to help relaunch the famous Glynn Vivian Art Gallery in Swansea, thanks to a multi-million investment by the Arts Council of Wales, Swansea Council, the Welsh Government and the Heritage Lottery Fund. State, a free magazine for art buffs stocked at galleries across the UK, covered the re-opening of Glynn Vivian in a six-page spread, dubbing Swansea full of the ‘unexpected’. Its burgeoning art scene is certainly another reason to make a visit to Swansea Bay a reality!
In other news...
It’s back! TEDxCardiff is returning to the Welsh capital in 2017 after a break this year. TED talks have gained international acclaim for their format and content, with celebrities and thought-leaders around the globe inspiring others. If you want to be in the audience for TEDxCardiff, you’re in luck – the Tramshed will provide the event’s biggest ever venue on April 22nd. And we announced the first few speakers to media this week. Check it out.
Planes, trains and automobiles
As popular PRs in full-on party season, our diaries are chock-a-block, but even we couldn’t turn down an invite from Economy Secretary Ken Skates this week. We joined a business audience bright and early at Cardiff Airport on Wednesday, where Skates outlined his vision for the biggest investment in infrastructure since the dawn of devolution.
The investment, which includes major improvements to the M4, A55, A40 and A494, the delivery of a South Wales Metro, the development of a North Wales Metro, a new rail franchise, a ports development fund, the development of a third Menai crossing, improved, more sustainable bus services and more, will be the largest Wales has seen in a generation.
That’s the last Week That Was from all of us at Working Word towers for 2016. Thanks so much for reading. We’ll be back with more news and views next year. Have a wonderful Christmas break.