From festive food to the Severn Bridge, here’s 5 peeks behind our week…
Hosting a festive feast at City Gates
You know it’s getting close to Christmas when a visit to a festive food market is planned into your weekend. Our client, City Gates, has teamed up with Uplands Market to host a pop-up food fayre bringing Christmas cheer – and a mince pie or three - to the good people of Swansea.
Over a dozen street food traders set up shop last weekend, with food traders including Pop Cycle, Sam's Meat Roast, Chatamari, Tukka Tuk and Ele's Little Kitchen taking centre stage. We scooped coverage in local papers and news sites over the weekend, making sure news of the event landed at just the right moment.
Leading the discussion in the future of independent schools
Set to launch a first-of-its-kind sixth form provision in September, our client Kings Monkton school has a busy few months ahead. We bagged a full-page spot in trade title, Independent Education Today, for Principal Paul Norton to voice his thoughts on the future of the education sector. His message for independent schools is to lead from the front with bold decisions and innovative new ways of teaching.
With a complete overhaul of the school’s curriculum planned for next year, the school is certainly leading by example.
Setting stop-smoking resolutions long before the New Year
Lots of people make New Year’s Resolutions about their health, but we’re working with Stop Smoking Wales to beat the January madness and get people serious about quitting smoking this December. Over the coming weeks, you may well see some festive smoking cessation advice pop up on your various social media platforms – and if you’d like to kick the habit by the New Year, you can freephone 0800 085 2219 or visit www.stopsmokingwales.com. Aside from your health, you’ll also be helping your wallet – the average Welsh smoker spends £1752 on cigarettes a year.
Reacting to the latest Severn toll announcements
News that the Severn Bridge toll prices will rise in the New Year came as an unwelcome shock to many across the region. With fears of inflated commute costs and the impact this will have on Welsh business, it was clear that Wales’ business voice needed to be heard. Our client Denise Lovering, Chair of the Caerphilly Business Forum, was perfectly positioned to comment on the issue.
As member of the Welsh Freight Council, which is campaigning to abolish toll prices, Denise shared her views about the implications of the price hike, from the financial impacts on the transport sector and Welsh commuters, to the limitations this will have on the Severn region to reach its potential as Britain’s next powerhouse. With her thoughts resonating with many workers in the area, Denise’s comments were featured at the heart of the story in the Western Mail.
Getting personal with Roland DG
When better than the festive season to lead a conversation about the joys of making personalised gifts for your loved ones? Roland DG’s technology enables retailers to offer on-the-spot personalisation of items, creating truly bespoke products.
We liaised with a key trade title, Retail Design World, to supply a comment piece from Rob Goleniowski, Roland DG’s sales support manager. In the piece, Rob explains to retailers the benefits of being able to offer instant in-store personalisation, talking about latest trends in the market and ways to stand out in the competitive retail sector.
In other news...
We’re used to arranging media interviews, but this week our Jessica got her moment in front of the camera supporting her other half, Paralympic champion Aled Davies, at the Wales Sports Awards 2016. Huge congratulations to Aled for his nomination for Sports Personality of the Year.
A big thank you to all you lovely people who came along to our Christmas PR-ty last night at Locke & Remedy. We are well and truly in the festive mood now (albeit with slightly sore heads today)! Great company, delicious food and plenty of drinks made for a top evening. Nadolig Llawen!