From international coverage, to inspiring stories, to instigating business change, here’s five peeks behind our week:
From Sheerness to Sydney: sharing our client’s stories with the world
Liberty’s GREENSTEEL vision took a major step forward this week as the company launched its very own metal recycling division as part of its commitment to develop a competitive and sustainable steel sector in the UK. On top of this, we also announced Liberty’s plans to reopen yet another mothballed steel plant in Sheerness, Kent as early as the summer of 2017, securing coverage as far wide as The Telegraph, Daily Mail, ITV and City AM.
And it doesn’t stop there: we made sure that Liberty and its sister company SIMEC remained the focus of global industrial headlines with coverage in the Sunday Morning Herald, The Australian and Australian Financial Review – to name a few – announcing the appointment of international mining and metals specialist, Gavin Houghton.
Capital Law’s Head of Construction, Energy & Projects, Jeremy Williams, is something of an oracle of the Welsh infrastructure scene and this week we put his knowledge to good use in the latest edition of Building, the leading title aimed at the UK construction scene.
In its pages (and online) Jeremy assesses the Welsh political and economic landscape and asks what it will take to get several key multi-billion pound Welsh infrastructure projects, including the M4 relief road and South Wales Metro, off the planning table and into reality.
3. New adventures by the coast with Visit Swansea Bay
Autumn has well and truly set in now and at this time of year we like nothing more than heading to the coast at Rhossili, getting some fresh air in our lungs and exploring the glorious Welsh coast (we’re really spoilt here!). Travel and lifestyle blogger Mollie Bylett has also been taking in the views of one of Britain’s best beaches on a press trip we organised with our client Visit Swansea Bay. She posted two blogs this week about her adventures in Swansea, sharing with her 43.3k Instagram followers and on her other social channels too. The blogs contains some incredible pictures and drone shots over Gower – trust us, this is well worth a look!
4. Sharing a celebrity photographer’s inspirational story
We love it when organisations come together with individuals to create meaningful partnerships that have a positive impact in the local community – and that’s exactly what our client has been up to this week! Having overcome depression through his passion for photography, Richie Crossley is now hoping to support other people suffering from mental illness through photography thanks to support from Costal Housing Group.
The housing association is offering the red carpet photographer, who has worked with the likes of Brad Pitt, Angelina Jolie and Jonny Depp, flexible retail rates at its coveted Urban Village development on Swansea High Street, meaning Richie can get his brand new photography studio off the ground. Chic Studio is open for charities and individuals with physical or mental disabilities, offering them free one-to-one coaching about how to get into photography, as well as teaching them basic photography and modelling skills.
Rugby fan? Fancy seeing Wales play at the Principality Stadium this Autumn? You’re in luck.
Principality Building Society is giving away four tickets to each of Wales’ four upcoming Under Armour Series matches. All you have to do to be in with a chance is head over to the PBS Facebook page, and comment on the pinned post with your favourite international rugby memory at the Principality Stadium, along with which game you’re hoping to win tickets for. Entries close next Wednesday so make sure you don’t miss out on the chance to #MakeMoreMemories with Principality.
In other news…
There are few things more rewarding for us than seeing one of our creative ideas inspiring real business change. Ahead of the announcement of the temporary Flybe route from Cardiff to London City, we worked with Cardiff Airport to help them formulate creative branding for the new route. Labelled an overwhelming success by Welsh media and the general public over its six week duration, we’re chuffed that Flybe have announced the route will now be a permanent link between the two capitals!
Today marks 50 years since the Aberfan disaster. Recounting the tragedy is difficult, but we’ve been heartened that media across Wales and the UK have reported on what happened that day, and have been remembering the victims who were lost. The opening topic at PMQs, a minute’s silence on Welsh broadcast outlets, and extremely moving documentary reports on TV and radio throughout the week – decades later, it is encouraging to see that Aberfan has not been forgotten.