From driving start-up sales, to stomping out Hate Crime, here’s five peeks behind our week:
With our client Big Ideas Wales, we look to tell the stories of young Welsh entrepreneurs who are trying to make their mark on the business world. One such business is House of Callaway, whose founder Sarah has centered her enterprise on reusable sanitary pads, which offer women a more natural alternative to disposable menstrual products.
Sarah’s goal is not only to build a successful business but to change attitudes, and this week we helped her take a big step towards achieving both by securing her coverage on the world’s most read English language news site – the Mail Online. There was also coverage for Sarah and her entrepreneurial boyfriend Mike in The Sun, Daily Mirror andWales Online, as well as an outpouring of support on social media.
Consequently, Sarah experienced such a dramatic rise in orders that she ran out of stock, and had to put prospective customers on a waiting list.
Wales has a thriving start-up community bursting with innovative new ideas and our nation is making a name for itself as a hub of exciting digital businesses. We were in London this week with our client Innovation Point as six tech start-ups from Wales took to the stage to talk about their businesses ideas- in a room filled with more than 50 private investors and industry heavy-weights.
An app that slashes patient waiting times, Fintech (that’s Financial Technology btw), and social media tracking software that saves lives were all on offer for the tech-savvy investors – watch this space for the next big digital trend emerging from Wales!
3. Sorry mum, first time buyers would rather live closer to work
Would you give up being able to pop to mum and dad’s for a quick cuppa if it meant you had a shorter commute to work? Well, this was the sentiment of first time buyers across England and Wales, discovered by our client Principality Building Society in its latest survey. We shared the results this week, which also told how first time buyers would put proximity to shops and transport links over being able to nip to the parents’ house quickly, and picked up coverage in trade titles Your Mortgage and Property Reporter among others. Well, first time buyers, good luck telling your mums!
4. Tackling Hate Crime with Gwent Police
This week is National Hate Crime Awareness Week and we’ve been working with Gwent Police to encourage people in Gwent and across Wales to stand up to hate crime in all of its many forms and to #MakeHateHistory.
In Wales, the number of recorded hate crimes jumped 20% in 2015, and so this week we have been at the heart of the issue working with Gwent Police to deliver a Hate Crime Awareness Week social media campaign across Facebook and Twitter. We also helped to organise a hate crime awareness event in Cwmbran town centre, in which members of the public were encouraged to meet with migrants and listen to their stories, in order to raise awareness of hate crimes relating to race and religion and its impact on the Gwent community.
Our content has created a real anti-hate crime buzz on social media, where in the space of a week, tweet impressions from @HateCrimeCymru have reached over 25.7K, an increase of over 13,244.7%!
5. Dominating lifestyle press coverage in Cardiff
Wordsmiths and literary-lovers in Wales are rejoicing at the news that Cardiff is launching its very own book festival. To celebrate the reveal of the event programme we arranged for Cardiff Life to interview acclaimed journalist and writer, Miranda Sawyer about her new book ‘Out of Time.’ Our blog readers can get a very special 30% off tickets to Cardiff Book Festival here: http://cardiffbookfestival.eventbrite.co.uk?discount=workingwordvip
Elsewhere in the latest edition of Cardiff Life, clients Knife & Fork Food and Park Plaza’s Laguna Kitchen were included in a feature naming the capital city’s best spots for delicious autumn dishes. From the classic fish and chips to hearty pork belly, these dishes will most certainly warm your cockles this season.
We were on-hand in the ITV studios in Cardiff Bay last night with Paul Kozacynski – who quit smoking three years ago with the help of our client Stop Smoking Wales. Paul used to smoke up to 25 cigarettes a day, but managed to quit at the eigth time of trying during Stoptober 2013, after he first attended a local Stop Smoking Wales group session. Since then, he’s not only far healthier, but he’s saved a staggering £9,500 – enough for a few great holidays abroad and to set aside some considerable savings. Adrian Masters interviewed Paul live on the 6 o’clock news to talk about the incredible beneifts he’s experienced by quitting, and how his life has changed as a result.
If you want to follow Paul’s lead and give up cigarettes, you can freephone Stop Smoking Wales on 0800 085 2219 or plan your own quitting path at http://online.stopsmokingwales.com/en.