From the BAFTAs, to business press, to bingo, here’s five peeks behind our week:
October has already seen Working Word achieve lots of UK wide coverage for our clients and managing the PR campaign for the 25th British Academy Cymru Awards took our achievements to another level. With over 2000 items of coverage, including the New York Times, ITV News, BBC Breakfast, Radio 5live, The Guardian and The Daily Mail covering our story, the story was covered far and wide. In addition to this, our story was the second most read story on the BBC’s website. The big night was the culmination of a five month campaign, which saw our team head up the media management at the awards night including controlling the red carpet and behind the scenes interviews for over 30 media outlets. A nice perk for the team was getting to rub shoulders with the likes of Sian Phillips, Terry Jones, and Michael Palin- what a treat.
A big congrats to everyone who walked away with a BAFTA on Sunday- Llongyfarchiadau until next year!
2. Swapping suits for running gear for Wales’ homeless
This week marked the fourth anniversary of the annual Wales Property Triathlon, which saw more than 120 property professionals from across the country swap their suits for swimming goggles, cycling shorts and running shoes in aid of leading Welsh homeless charity, Llamau.
Organised by our clients, construction firm Jehu Group and luxury property developer Waterstone Homes, the race raised over £6,500 for Wales’ homeless. Go team!
We were on hand to show our support and to share the great work that Jehu is doing for their charity of the year. The story appeared in numerous local and trade press and you read more here!
3. Celebrating Coastal Housing’s very own Paralympic champion
It’s not every day you can say one of your tenants is a Paralympic champion, but for our client Coastal Housing Group this is a reality. Boccia gold medallist David Smith (you might remember his incredible blue mohawk) has been a Coastal tenant for around 18 months and following his return to Swansea after success in Rio last month, the housing association wanted to give David the hero’s welcome he deserved, throwing a big celebration party for him on Wednesday. We shared this lovely gesture with local media bagging coverage across Swansea. Congratulations David!
4. Turning more women and girls in Wales onto Sport
We’ve recently been working with Sport Wales on a campaign to encourage more women and girls to get active and involved in sport. Yesterday, we gave the movers and shakers of Wales’ sports industry a sneak peek of our campaign at the Sport Wales Conference hosted in the Principality Stadium. To further celebrate Women in Sport Week, the conference welcomed a Women and Girls Panel made up of inspirational Welsh female sporting experts, who discussed and answered questions on the week’s hot topics.
We’re looking forward to continuing our work with Sport Wales and we can’t wait to show you the finished product in the New Year. Keep your eyes peeled!
5. Ramping up a young entrepreneur’s profile
Back in August we told you about Ridd’s Ramps, Wales’ first-ever DIY garage business, which was founded by Luke Riddiford with the help our of client Big Ideas Wales (BIW). Part funded by the European Regional Development Fund, BIW helps young people aged between 5 and 25 to develop entrepreneurial skills and ultimately set up their own businesses.
Since we first told the media about Luke, the spotlight on him simply hasn’t stopped. Last week he was named as the youngest member of Wales’ 35 under 35 at just 22 years old, and his entrepreneurial story received a full-page spread in the quarterly Business in Wales supplement. The future certainly seems bright for this Aberdare auto-man.
If you’ve had an email off any of the team in the last day or two, or checked out our social media profiles, you may noticed some subtle changes. We’ve gone through a bit of a rebrand here at Working Word, with new logos, fonts and colours for you to enjoy. Last Friday, the whole team spent an away day around Cardiff learning about the new changes and discussing how to keep taking the company forward and being an industry trend-setter. It wasn’t all serious business though – our weekend started at the Depot’s lively Bingo Lingo before a big night on the town. Congrats to our Jess for taking home the big win!