From Scottish steel plants to launching business events in cricket stadiums, here’s five peeks behind our week:
No stranger to the media limelight, this week our client Liberty House was back in the headlines yet again with the reopening of the UK’s largest steel plate mill, the Dalzell steelworks in Motherwell. Liberty rescued the plant back in April following its closure by Tata last year.
Our team was on hand in Scotland for the official event, which saw First Minister Nicola Sturgeon formally re-open the plant in front of an audience of nearly 200 guests including media, politicians, council members and leading industry figures.
We arranged interviews for Liberty directors and the First Minister herself with key broadcast and print outlets, getting the story heard far and wide. From the Guardian to the Daily Mail, the BBC to Sky, Scottish newspapers to industry titles, the event dominated the headlines across national, regional and trade press.
2. Record breakers and decision makers at Venturefest Wales
More than 1000 of the UK’s brightest and best business people descended on Cardiff’s SWALEC Stadium on Wednesday for Venturefest Wales – a business event with a difference that had speakers, workshops, tech demos, a car that travels at 1,000 MPH (the hopeful land speed record-breaker Bloodhound SSC), and even a wearable tech fashion show.
Investors, academics, entrepreneurs and innovators came together to hear how to harness innovations in technology to help drive their businesses forwards. We’ve been helping create a buzz around the event throughout the summer, topped off with a mix of broadcast, online, and print hits secured on the day itself – and getting #VenturefestWales trending in Cardiff.
3. Shining a light on Salix finance
Here at Working Word towers, we know how to make sure that our clients’ stories reach the audiences that really matter to them. Working with our environmental client, Salix Finance, we helped show off the great work they do in schools by strategically targeting the education sector press. Our case study secured coverage in Teach Secondary Magazine, showing teachers across the UK that changing a few lightbulbs with the help of Salix really can have a huge impact to school budget.
4. Did Willy Wonka pay his Oompa Loompas minimum wage?
If you saw a giant floating peach earlier in the month, you weren’t dreaming, it was Roald Dahl fever sweepingCardiff to celebrate our favourite author’s 100th birthday. We joined in the celebrations working with client Capital Law, lending some ideas from one of Dahl’s most interesting characters, Willy Wonka, to create a feature looking at some of the employment laws Mr Wonka would be breaking today if his factory was still around.
Every October our client Park Plaza Cardiff pulls out all the stops for Breast Cancer Awareness Month. This year is no different with the return of its spectacular Pink Champagne Afternoon Tea. Full to the brim with delicious finger sarnies and sweet treats, we’ve been inviting local food bloggers to try the Afternoon Tea and share their experiences on social media, also bagging an article on WalesOnline completely dedicated to this delightful feast. For all those with a penchant for Afternoon Tea, this beauty is available all through October with 10% proceeds from each going to Breast Cancer Care Cymru.
In other news…
Our Dan Tyte was included in WalesOnline’s 35 under 35 list, a round of the top young professional men in Wales. Alongside finance giants, technology experts, lawyers, entrepreneurs and more, Dan was praised not only for his guiding role here at Working Word, but also for his literary talents with his debut novel ‘Half Plus Seven’ receiving a mention.
At Working Word we love meeting new people and are never ones to miss out on an opportunity for a chinwag and a buffet with contacts new and old. Next month we’ll have our tissues at the ready for Grŵp’s latest event to hear about the tragic story, journey and achievements of Rhian Burke, the founder of 2Wish Upon A Star, a charity set up in the wake of Rhian losing her young son and husband, to support bereaved parents across Wales. If you’re interested in joining us at the event to hear how Rhian has turned tragedy into a positive force and learn from her personal journey there’s more info here – http://www.grwp.org.uk/events/2016/10/13/an-evening-with-rhian-burke-founder-of-2wish-upon-a-star/