From shifting boundaries, to record-breaking running and Paralympic Gold, here’s five peeks behind our week:
1. Wales’ boundary change proposals announced from Working Word towers
One of the biggest news stories of the week was undoubtedly the proposed changes to the UK’s electoral boundary map- the biggest since 1832. We were at the heart of the story, co-ordinating and hosting a press conference for Boundary Commission for Wales, with ITV and BBC Wales News and the Press Association being some of the first to be talked through the embargoed information.
National coverage included Radio 4’s Today programme, the Guardian and Daily Mirror Online. We also grabbed print and online headlines across Wales and took the top spot on all Welsh news bulletins on launch day. Our very own Lydia Jones acted as spokesperson for Welsh language interviews on BBC.
The key message was that it’s now over to the people of Wales to join in with the process and submit their thoughts on the proposals. All the detail on the proposals is available here.
2. On your marks…
Is there a better annual event in Wales’ capital than the Cardiff 10K? With 6,000+ runners and hundreds of incredibly inspiring fundraising stories in the build-up, we’re not sure there is. Once again, we worked with client and race-organiser Kidney Wales to tell these stories ahead of the race, and manage a record-breaking year for entrants on the ground.
Social media was abuzz, as our live tweeting from @Cardiff10K earned over 58,000 impressions on the day – or about a sixth of the population of Cardiff! On Monday, the South Wales Echo devoted its front cover and 14 further pages to coverage of the race, including all runners’ times. It was another incredible (and sunny) year for what is fast becoming one of the highlights of the UK running calendar.
3. Making Capital Quicker
Commuters between the Welsh and English capitals were faced with train pain on Monday as the Severn Tunnel closed for six weeks. But FlyBe is offering a different way with regular flights between Cardiff Airport and London City, saving valuable time and money. With the hope that the ‘rescue flights’ could become a regular connection, our creative has been seen on billboards, breakfast tables and even in the hands of the Secretary of State before boarding the maiden voyage.
4. Steeling the headlines
Never too far away from the headlines, this week our client Liberty House was back in the news as the international industrial and metals giant took another step closer to the reopening of yet another mothballed steel plant, this time the Dalzell works in Motherwell, Scotland, which Liberty bought from Tata back in April.
The plant has already begun cutting steel slabs again, just ten months after it closed down in the middle of the UK steel crisis that engulfed the sector. Due to reopen later this month, the plant has already secured a large number of orders and recruited over 100 people, including former Tata employees who lost their jobs at the mill last year.
Coverage regarding the cutting of the first steel slabs was secured everywhere from the Telegraph to the Times and theBBC and just about every Scottish newspaper. The Scottish media are eagerly anticipating the official reopening of the plant later this month and all of the big national titles covered the story in a positive light.
5. Building relationships ahead of house building
Our client Tirion Group is an independent not-for-profit housing developer, who aim to provide affordable quality homes at sites across Wales. Ahead of the start of home construction at their largest site, The Mill in Canton, we helped facilitate a meeting between the officials and partners to tour what will become an 800-home site, complete with a community hall, parks and flood defences.
Mark Drakeford AM and Cabinet Secretary for Finance & Local Government was in attendance along with Kevin Brennan MP and several local councillors at the 53.6 acre site in order to discuss how its regeneration will impact the local community, and more broadly, Tirion’s regeneration efforts across Wales.
Now unless you’ve been living under a rock this week, you’ll know that on Monday Welsh sporting star Aled Sion Davies claimed his second Paralympic gold at Rio, smashing the games’ shot put record on his first attempt. What you may not know is that Aled’s girlfriend is Working Word’s very own Jessica Beeken.
Naturally, Jess travelled to Rio to cheer Aled on at the games, where she turned her hand to a bit of sport punditry with BBC news and Radio 5 Live Sport (well she couldn’t leave those media skills go to waste!). You can listen a particularly funny moment here (sorry Jess, but it was funny!).
Congratulations Aled, you’ve done yourself and Wales proud!