From A-level celebrations to Specsavers and the steel industry, here’s 5 peeks behind our week:
1. Top of the class
Over 500 Coleg y Cymoedd learners picked up their results yesterday and we were on hand to provide PR and social support. Our exclusive Snapchat filter for the campus went down a storm!
ITV caught up with three students who had featured in lead-up pieces, and we shared some more of the college’s unique stories with the media. Identical twins Rory and Ryan scooped identical results and are both heading to Bath University in September. Their story was picked up by the likes of BBC, The Times, and the Sun.
We also lent a helping hand to Coleg Gwent, where over 1100 AS and A2 Level results were handed out, and at Kings Monkton’s brand new sixth form as the school made history with its first ever group of year 13 pupils receiving an outstanding set of results.
2. A new era for Dalzell
Around 1,500 tonnes of slab from the British Steel plant at Scunthorpe arrived by train at Dalzell in preparation for the restart of steel plate production by new owners Liberty House Group next month. Liberty acquired the Scottish works from former owners Tata in March and began the complex process of rebuilding the business.
The BBC broke the story, and virtually all Scottish media outlets followed suit soon after. The story also made several of the nationals, including The Times and The Telegraph, all of whom were keen to hear a lot more about the launch of the Dalzell site in September, a project we are currently working on with Liberty. Watch this space!
3. Blurred lines for Specsavers in trademark case
Spotting media opportunities is our bread and butter so we were all over this week’s news about Specsavers launching a bid to trademark the phrase ‘Should’ve’ from their adverts – ‘Should’ve gone to Specsavers’.
Our client Capital Law have a super smart intellectual property team and are the perfect experts to comment on this subject. We put their thoughts forward to WalesOnline who featured their comments within moments in their breaking news story on the topic.
4. Don’t light – get a flight
How much money do you think you could save by giving up cigarettes for a few weeks? Enough for a dream holiday abroad as it turns out. We’ve been working with our client Stop Smoking Wales, and the booming Cardiff Airport, to show Welsh smokers how long they’d have to quit for to afford the trip of a lifetime.
Munich for Oktoberfest? The average 12-a day smoker could save up for that in six weeks. Fancy Malaga with your partner and two kids? Ditch the cigs for a few months and you’re there. Just over half a year without smoking would get you a return flight to Dubai and an incredible Middle Eastern cruise experience, and you wouldn’t even need to kick the habit for a year to be able to take the whole family on an unforgettable trip to Disneyland Florida!
5. Pub grub tops the polls
Foodies, take note: for mouth-watering and imaginative dishes, you need look no further than our client, Knife and Fork Food. From a tasty Plank of Pig which regularly features on the blackboard menu to the mouth-watering giant Ferrero Rocher for dessert, these menus are Michelin pub guide regulars. It’s no surprise then that two of its pubs, The Conway in Pontcanna and The Pilot in Penarth, have been included in WalesOnline’s 30 Best Food Pubs in Wales round up. Yum!
Working with the likes of Sport Wales and Kidney Wales’ Cardiff 10k means we’re no strangers to the world of sport. Our team is made up of avid runners, footballers, cross-fitters – and we’ve even formed our own Badminton club here at WWHQ. So it’s inevitable that much like the rest of the world, we caught Olympics Fever over the past two weeks. It’s been the hottest topic in the office as we’ve laughed, cried, cheered, and celebrated the achievements of Team GB. Roll on the Paralympics and next year’s World Champs!