From opening cosy new coffee houses to a clean sweep of award nominations – here’s five peeks behind our week:
Dyma grynodeb bach o beth sydd wedi bod yn digwydd wythnos yma.
1. Principality Building Society provide a new home for cosy Coffee#1
A PR office runs on Four Cs (creativity, contacts, camaraderie and caffeine) so we were super pleased this week to focus on the latter in a rather brilliant piece of news. It was our job to announce a new partnership between two of Wales’ most renowned brands: our client Principality Building Society and homely coffee chain Coffee#1. With the renovation of the reception at Principality’s Cardiff HQ, Wales’ largest building society was also able to create a new retail unit within the space next door – the perfect location to house a new coffee shop. Sharing a similar ethos, proud of their Welsh heartland, Principality felt Coffee#1 were an ideal fit to be their new neighbours, so let the space to them.
We shared the news with local media which picked up a ‘first look’ feature on Wales Online‘s homepage and a business lead in the Western Mail. The cafe on The Friary is open now; the next time you’re in the capital, pop in for a cuppa and cake – you’ll thank us!
2. Revving up an after school trip in Bristol
We thought our company Seat was a bit nippy, but it’s got nothing on the cars at our new client, premium car dealers Rybrook. They’ve opened a new showroom in Bristol that will bring together incredible vehicles from Lamborghini, McLaren, Rolls-Royce and Bentley. This week though their most important guest wasn’t a high-flying businessman or supercar aficionado, but nine year old Ollie Vanstone.
Young Ollie wrote to the showroom a few months ago to ask if he could come and see the fleet of cars, but little did he know that Rybrook would get in touch with his school and parents to arrange for him to be picked up from school in a Lamborghini Huracán and a Bentley Flying Spur. Needless to say, Ollie’s unusual after school trip caused quite a stir at his school, as he jetted off to be shown around the impressive facility with his siblings and friends. Surely a day the young car fan will never forget!
3. Staying up with the advertising standards on social
Did you know the Advertising Standards Agency (ASA) gets 30,000 complaints each year about adverts from disgruntled Brits? Naturally, the ads that hit the headlines are the ones that get a slap on the wrist for crossing the lines of decency.
But as so much of our communication goes online, the ASA and their sister organisation, the Committee on Advertising Practice (CAP), do a sterling job in making sure social media ads and promotions fit within the code.
We were at their HQ in Holborn in the 31 degree London sunshine this week, keeping up with the latest legislation to keep our campaigns and clients on the right side of the law. If you’re an ad geek like us, take a read on 2015’s most complained about ads here.
4. Wales Quality Centre helps business step into a bigger league
Lloyds Bank and industry improvement champions, Wales Quality Centre, have teamed up for a new initiative designed to drive growth among the country’s army of small and medium-sized manufacturing firms.
This week we announced the story across local media that Amcanu, a manufacturer of bespoke metal enclosures for industrial equipment, was one of the first businesses to take up the challenge. We got the story in front of the Welsh business community to help raise awareness of this new tool that will help manufacturing firms identify expansion opportunities and achieve new goals. The story featured across Welsh business press, including the Western Mail, Cardiff Business Week, South Wales Evening Post and Swansea Bay Business Life to name a few.
Over the next two years, the Wales Quality Centre hopes its partnership with Lloyds will help around 100 small and medium-sized manufacturers to step up into a bigger league. That’s got to be good news for the economy.
5. Celebrating eight nominations in PR industry Oscars
It’s been a week for celebration in the Working Word offices as we found out we had been nominated for eight CIPR Pride Awards. It’s shaping up to be a very competitive year with so many incredible PR campaigns coming out of Wales. Keep your fingers crossed for us on Friday 7th October!
In other news…
On Tuesday a few of the team went along to the launch of Cardiff Business Week at the Tramshed. Along with prosecco and ice creams to cool guests down on the hottest day of the year, we got an insight from the minds behind Cardiff Business Week as to what the new events and news website will entail for our business clients in Cardiff. Check out Cardiff Business Week here.
With a special birthday for our Jess this week, we sampled the food at The Classroom – Cardiff and Vale College’s student-run restaurant. Foodies of Cardiff rejoice, this is a great lunch spot – with a very reasonably priced menu – and panoramic views across our beautiful capital city!
Enjoy the weekend – Mwynhwech y penwythnos!