From air shows and land speed records, to Budweiser and business – here’s five peeks behind our week:
1. Championing a smoke-free Wales
We are always game for getting behind a good cause so telling the story of Eileen from Merthyr who has quit smoking after a 40 year addiction was a great way to promote our client, Stop Smoking Wales (SSW). With a great deal of willpower and a little professional help from SSW, Eileen has finally managed to kick the habit. Eileen’s story proves that it is never too late to give up the cigarettes for good.
If you want to follow in Eileen’s footsteps, you can freephone SSW on 0800 085 2219 for advice on local support available to you.
2. Making a difference at the Youth Work Week Awards
From one good cause to another, this week saw us helping support the Wales Youth Work Week Excellence Awards, an annual event that celebrates the achievements and impacts of youth work. Individuals and organisations from across Wales were recognised a prestigious awards ceremony at Venue Cymru in Llandudno.
A host of inspiring individuals were acknowledged, including Jonathan Evans, a life-long youth worker from the Rhondda who was honoured for working tirelessly to provide youth groups and social clubs for local youngsters, and Mair Elliott from Pembrokeshire who was commended for campaigning for better mental health services for young people across Wales. Mair helped commission a BAFTA winning documentary which addressed some of the issues surrounding mental health and its effect on young people. Stirring stuff!
3. Talking property with Principality
We are all for lending a helping hand to people working hard to get on the first rung of the property ladder – and we know that first time buyers across the country understand all-too-well the struggle of finding their dream house.
According to latest research from our client Principality Building Society, many first time buyers – or as they have coined them ‘first time triers’ – are turning down properties because of cosmetic problems, such as stains on the carpet or a bit of a whiffy smell.
We shared this information with the press, even securing some national coverage in the property news section in the London edition of the Metro.
4. Helping Welsh businesses break through barriers
Supporting Welsh businesses is one of the things we do best here at Working Word, and this week is no different as we’ve been busy announcing the return of investment and collaboration event Venturefest Wales. The event will bring together Welsh business leaders, investors and entrepreneurs, helping them share ideas and build business partnerships.
We have spread the word that Richard Noble OBE is lined up to speak at the event this September. The savvy entrepreneur held the land speed record for 14 years between 1983 and 1997 – so is no stranger to risk!
If you want to mingle with some of the UK’s best business minds and find out how you can grow your business head to the Venturefest website now and register for your free ticket.
5. Supporting growth and investment for Welsh businesses
Businesses in South Wales will be well-versed with the plans around the M4 relief road, and this week our client Denise Lovering, Chair of Caerphilly Business Forum, shared her views on the proposals. Her message was clear – time is of the essence or South Wales will be missing out on potential business from across the border. We made sure her thoughts were heard by the people that matter, securing Wales Online coverage and a full page feature in the Western Mail.
In other news…
The sky was the limit as we visited our client Gower College Swansea at the Swansea Air Show. We got to see the incredible red arrows take to the skies and launched Gower College Swansea’s newest team member, Typhoon, the superhero. Talking to visitors about how Gower College Swansea help develop real-life superheros with their wide range of A Level subjects and vocational courses. Typhoon was a selfie hit and is already looking forward to his next outing which will be at the Mumbles Raft Race on Sunday 31st July.
In case you missed it, the Wales football team played a pretty important match this week. In a stroke of PR genius, Budweiser offered everyone in Wales a free beer to help celebrate our nation’s Euro 2016 success. It was a clever move that got everyone talking, especially when supermarkets started running out of Bud. And, of course the team at Working Word Towers were straight in on the action.
We might have lost the game, but we’re still feeling like winners and are looking forward to our boys returning home to a well-deserved hero’s welcome. #TogetherStronger #Euro2016 #CymruAmByth #ThisBudsForYou