It’s been another busy week at Working Word towers…want to check out what we’ve been up to? Here’s 5 peeks behind our week…
1.Leading with innovation…
Did you know that Wales was responsible for the creation of the microphone, the breathalyser, and an innovation that made the internet possible? (that last one is a great story by the way, you can read more about it here.) Innovation is a Welsh tradition as embedded in the history of Wales as poetry, music, and heavy industry, yet very often our country is overlooked as a land of innovation.
This is why three years ago the Wales Festival of Innovation was set up by the ESTnet (the technology network for Wales), the Knowledge Transfer Network (KTN) and MediWales to redress the balance and celebrate Wales’ innovative work.
We’ve been handling the media side of things in the run-up to the Festival which kicks off next Monday (20th June) and runs until Friday 1st July. And so far we’ve secured media hits in the Western Mail, the Daily Post, and various local news outlets across the country, with more to come!
You can take a look at the events schedule for the Wales Festival of Innovation here.
2. Runners at the ready…
To kick off this year’s campaign, this week we have been busy helping the Kidney Wales Foundation launch the official summer sign up period for this year’s race.
At a launch event held at Run and Become, Cardiff’s specialist running store, Welsh television presenter Angharad Mair was on hand to add a little celebrity sparkle to proceedings and lend her support to the charity’s flagship fundraising event.
After a record number of entries in 2015, we are expecting the 2016 race to be bigger and better than ever before! So what are you waiting for? Sign up today!
This year’s race will take place on Sunday September 11th, with the main 10K event commencing at 10.00am and the 2K Family Run starting at 9.15am
Keep up with all the news by following the Cardiff 10K twitter here: https://twitter.com/Cardiff10k
3. Summer fun at Superbowl UK Merthyr
Summer’s about to get a lot more fun for toddlers across Merthyr Tydfil after our client Superbowl UK unveiled its jam-packed calendar of events, designed to get little ones embracing their creative talents (and getting very messy in the process!). So expect paint, glitter and plenty of fun in the Crazy Club Soft Play! Superbowl’s latest line up has been featured in this week’s Rhymney Valley Express, as well receiving a lovely write up on WalesOnline here.
4. Making the web more Welsh…
After 2015’s Rugby World Cup, Nominet (the people behind new Welsh web domains .cymru and .wales) saw a clear upsurge in businesses and individuals signing up to a .cymru and .wales domain. In anticipation of a similar wave of patriotism during the Euros, we teamed up with businesses across Wales, who have already pledged their allegiance to .cymru and .wales, to further fly the flag for Wales.
Good luck to our boys against Russia on Monday! Pob lwc bois!
5. Getting the Welsh skills mix right for the future
The latest edition of Business In Wales hit our desks this week with coverage for a number of our clients including Scott Waddington, who we represent in his role as Wales Commissioner for Employment and Skills. With the looming skills shortage remaining high on the Welsh news agenda we pitched a first person feature to BiW, from the Commissioner, to comment on the current skills economy in Wales and how we, as a nation, must act to ensure we develop the right skills mix to meet the demands of the future Welsh economy.
And in other news…
Happiness and heartbreak.
There was a potent mix of heartbreak and happiness across the UK on Thursday afternoon as Wales took on England in the Euros, and it was no different at Working Word Towers, where we watched enthralled on the edge of our seats, whilst enjoying a fine beige buffet and novelty football chocolates.
There were some sullen Welsh faces in the room at full time, but we’ll be backing the boys against Russia on Monday…#togetherstronger