From BAFTA to bowling, here’s five peeks behind our week…
1.Sharing the story of £40m electronics experts with the world
Axiom Manufacturing Services believe records are made to be broken, which is why you may have heard this week (we certainly hope you did) that the electronics experts have announced record-breaking £40million turnover!
More impressive still is the fact that this marked the company’s sixth year of sustained growth. We think that’s something to shout about, and the world’s technology press agrees.
But setting aside the numbers, Axiom’s true success story goes back to its very creation with a management buyout that sought to protect the workforce of stereo manufacturer AIWA, which faced imminent closure. A little over a decade later, the company is leading hi-tech manufacturing in the medical, defence, aerospace, industrial and security sectors. Now that’s a Welsh success story!
2. Fun and games with BAFTA Cymru
In our opinion, it’s always fun and games in PR, but last week it really was as our client BAFTA Cymru hosted the second British Academy Cymru Games Award Nominees Party at Techniquest in Cardiff. Games-makers and guests gathered to play nominated games, including a Doctor Who game lets young people create their own adventures.
After receiving a record number of entries for 2016, the industry jury has considered and agreed upon a list of some pretty impressive nominees in categories including Best Game, Artistic Achievement and Game Play Design. The UK gaming industry is worth a massive £1.7 billion to the British economy and we were happy to help the nominees get the recognition they deserve.
It was the perfect taster for the upcoming awards ceremony at Tramshed at the Wales Games Development Show later this month on the 18th of June, set to be hosted by Torchwood star Gareth David Lloyd.
3. Superbowl UK celebrates half-year of family fun in Merthyr Tydfil
This week saw our client, QLP Limited, celebrate a milestone at their second Welsh site, Superbowl UK Merthyr. The site opened last year following the successful launch of Superbowl UK Cardiff in March. To celebrate, we put together a listicle of top things you might not know about the site including the total numbers of strikes scored and the whopping number of calories burnt by the thousands of people that have played. Happy Birthday Superbowl UK Merthyr!
4. Big Ideas Wales foster the next generation of Welsh enterprise.
Part of the Welsh Government’s Business Wales service, Big Ideas Wales encourages young people across the country to develop their entrepreneurial skills and consider entrepreneurship as a career. Last week, we teamed up with Role Model Adam Curtis, who’s founded two tech start-ups in his native Swansea. Securing a full-page spread in the Western Mail, Adam’s personal feature outlined his experience of setting up tech businesses in Wales, and why he thinks fellow tech entrepreneurs have a bright future here.
5. Coastal and the community…
We always love shouting about the great work that our clients do and this month we managed to secure a double page spread for our client Coastal Housing Group in a leading trade title, highlighting the fantastic community projects and tenant support that they offer on a daily basis.
We pitched a feature to Housing Association magazine looking into the working week of Coastal’s Digital Inclusion Officer, Nigel Lewis, who manages a number of helpful initiatives for tenants including career development workshops and digital classes to help tenants of all ages and abilities improve their computer literacy.
Take a look for yourself here (p54-55).
And in other news…
Here’s how #NotJustBurgerandLobster trended
As you may remember we had a brilliant time re-launching Burger and Lobster which led to the restaurant trending on Twitter in Cardiff. There wasn’t one person who left with an empty belly or happy face- and we hope they’ll be back again soon.
So we put together a Storify to showcase the amazing food and cocktails on offer.
Try not to let your mouth water too much when you see the food…is it dinner time already?
After months of rigorous planning, the biggest event in the calendar of techies across Wales is almost upon us. Digital 2016 will take place on Monday and Tuesday (6-7 June) at the world-famous Celtic Manor in Newport, featuring talks, workshops, panel discussions, and exhibitions. The sessions will be led by key players at some of the world’s top tech companies, such as Google, Twitter, Microsoft, Airbus, and Amazon. And the best part? It’s entirely free. You can register to attend here, or if you can’t make it to the event you can live stream it here. We hope to see you there!
Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.