Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.
From printing to politics, cuppas to cheese, here’s five peeks behind our week…
1. Get involved with our new client BAFTA Cymru – they’re not just about glitz and gongs
2016 marks a huge milestone for BAFTA Cymru-it’s the charity’s 25th anniversary of supporting, developing and promoting the moving image art forms-film, television and games-in Wales. We’re beyond excited to announce we’ve just started to work with BAFTA to help craft their conversation around creative excellence not just at Awards season, but year-round. While the TV and Film and Games Awards might be their leading lights, they organise around 80 events across Wales each year, leading learning and celebrating talent like no-one else in the creative sector. Whether you’re in the industry or not, if you’d like to find out more about how business can work with BAFTA, through sponsorship, partnership, peer networking or just being in the front row on the big night, give us a shout and we’ll put you in touch.
2. Mapping Melton Mowbrays on your mobile for DEFRA’s Great British Food 2016 campaign
Anglesey Sea Salt, Stilton, Cumberland Sausage…no, not a Masterchef basket, but three of the UK’s 73 registered Protected Food Names products. The EU Protected Food Names (PFN) scheme enables our most iconic food and drink to thrive both at home and overseas, protecting them from imitation and helping consumers recognise products as being traditional and authentic. If you could eat computer screens, we’d have put on six stone over the past month as we’ve created an interactive map of these products for the UK Government’s Department for Environment, Food & Rural Affairs. If you want to find out more about these Great British bites, take a look here.
3. The Welsh Labour Party set out their plans for the future at Coleg y Cymoedd
Tuesday saw the top brass of the Welsh Labour Party launch their Assembly Election manifesto at the Nantgarw campus of our client, Coleg y Cymoedd.
Addressing college learners and attending UK media, Labour Leader Carwyn Jones and Ken Skates AM announced their party’s plan for the future of Wales, should they form a new government next month.
As Coleg y Cymoedd’s PR consultants, we were on the ground to help ensure everything ran smoothly on the day.
4. Unveiling Roland’s new device at the biggest event in the business
This week, we joined our client Roland DG at the UK’s premier sign making and digital printing event, Sign & Digital UK 2016, which was being held at the NEC in Birmingham. Roland DG’s latest printer range, the TrueVIS VG, was introduced to visitors for the first time ever at the exhibition through an insightful and informative product demonstration. In addition to product demonstrations, Roland DG hosted a programme of free seminars throughout the event to share their expertise and enable end-users with the knowledge they need to tackle industry-wide issues.
As well as Roland DG’s innovative stand, we were also loving Sign Link’s ‘Only Fools and Horses’ themed stand, which aimed to reiterate the endless profitable opportunities that are available in the sign industry. The stand even came with its own yellow Reliant Robin, and Del Boy and Uncle Albert impersonators!
5. Infusing the home with top tips from Principality Building Society & 60 Minute Makeover’s Leah Hughes
Who doesn’t love a cuppa more than us Brits? In fact we’ve got our own day to celebrate it – National Tea Day – which took place yesterday. In honour of this we’ve been working with client Principality Building Society and 60 Minute Makeover designer, Leah Hughes, to pull together some interior products and palettes inspired by tea colours to show how they can infuse the home. While Principality were sending out tips and styles on social media, we were busy speaking with interiors media and sharing inspiration for how you can bring the colour combinations from the classic English tea (or something fruitier if you prefer) into your home.
And in other news…
If you’re a regular reader of The Week that Was, you’ll know all about senior account executive Hannah Jones’ pun-laden attempts to blag a free toaster on social media. In a brilliant twist, Hannah received a DM from Australian appliance heavyweights Breville on Monday morning confirming that a toaster was indeed on its way. An incredible tale of puns, wit, and more than a bit of cheek comes to an end. As Bun Jovi would have said, dough-n’t stop believing. (That’s the last bread pun now, promise).
If you missed last week’s blog, you can find the full story here.