Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.
From allergies to appointments, tourism to toast, here’s five peeks behind our week…
1. If your burger tastes funky, it might be a monkey
Everyone remembers the horse meat scandal of 2013 – but did you catch last week’s news that more than 10,000 tonnes of illicit food and drink was seized in 57 countries across Europe? Dubbed the ‘biggest ever crackdown on food crime’ the huge haul included some truly bizarre items including illegal monkey meat and buffalo meat, locusts, caterpillars, and olives painted with copper. Yum.
We were quick off the mark and made sure our client – food authenticity experts Genon – was put forward to comment on the issue. Resident expert, Dr Bromley was featured in industry bible The Grocer explaining how there have been lots of positive changes made in the food industry since “horse-gate” – but in order to see real progress, food detection in the UK and globally must improve with more co-operation across geographical borders. Time for the fraudsters in the food industry to stop monkeying around, we reckon!
We also bagged a four page spread in key food-trade title ‘Essentially Catering.’ Dr Bromley helped lift the lid on how caterers of all sizes can keep their customers safe from traces of allergens in their food. Food allergies are everywhere and the tight laws on labelling and how to display information to consumers, which can be a tricky issue for small businesses to navigate.
2. Soaking up The Sun at Swansea Bay
We’ve been working with client Visit Swansea Bay to invite journalists and bloggers to the area, to experience everything the dreamy destination has to offer. Teaming up with Fabulous magazine, The Sun on Sunday’s lifestyle supplement, journalist Dom and his family got stuck in to some of Swansea’s most adrenaline-filled activities before kicking back in their luxury Shepherd Hut on Gower. Summer is finally on its way, so if this doesn’t inspire you to enjoy the best of Wales’ coastline then we don’t know what will!
3. Rubbing shoulders with a rising star of Welsh politics
On Tuesday night our client Capital Law hosted an insightful question and answer session with Ken Skates, the Minister for Culture, Sport and Tourism. Welsh business leaders were invited to come and quiz the rising star within Welsh Labour on his party’s Election Manifesto, as well as the government’s work with businesses. Cardiff and Vale College’s restaurant provided the sunny backdrop (and excellent nibbles) for a wonderful evening.
4. All for a good cause: championing three top charities with Principality
This week we’ve been working with Principality Building Society to share the news of their charitable partnerships. For the next three years, Principality will support three leading Welsh charities – rather than the usual one – extending their fundraising efforts even further. The Society has teamed up with homelessness charity Llamau, Cancer Research Wales and School of Hard Knocks, a new charity that uses sport to help disadvantaged communities. Principality has even pledged to match every £1 raised by its staff up to a cap of £150,000 – effectively doubling the total for each charity. After its record breaking total of £90,000 raised for mental health charity Mind Cymru last year, we can’t wait to see how their fundraising efforts get on over the next three!
5. A warm welcome to new starters Lydia & Dan
Some great news in recent weeks; Lydia Jones has joined our team as account director, while Dan Potts joins as senior account executive.
Lydia joins Working Word with over 10 years experience of delivering high-profile PR campaigns and events across Wales. A CIPR (Chartered Institute of Public Relations) Member and a fluent Welsh speaker, Lydia has successfully created and managed bi-lingual campaigns for a diverse range of clients. Gymnastics and cricket professionals, construction and luxury property specialists, religious communities, portrait artists and theatre companies are just some of her former clients.
In her spare time Lydia is a theatre and cinema enthusiast, she is also a health fanatic and in equal measures a self-confessed foodie. As a member of the Jones clan herself, Lydia likes to keep up with the Joneses, and has managed schedules for Grace Jones, Catherine Zeta Jones and Tom Jones – The Musical.
Dan joins the team on the back of four years of working across a number of BBC Radio stations, including BBC Radio Wales, BBC 6Music, and the Radio Documentaries department of Radio 4. A huge music fan, he’s been involved in making programmes with some of his heroes, such as Robert Plant, Roger Daltrey and Kasabian.
He’s got a wealth of interesting experience from his time at BBC Radio, from broadcasting live from Glastonbury festival, to working with some of Wales’ best talent at the National Eisteddfod, or assistant producing Rhod Gilberts radio programme live from his kitchen! We’re happy to have him join the team at Working Word PR, and he’s been taking to the industry like a duck to water.
And in other news…
As first world problems go, having a toaster that’s too small for your treat is certainly up there. Team member Hannah took to Twitter earlier this week when her boyfriend Luke complained that his toaster wasn’t big enough to fit Warburtons’ giant crumpets. It started with a cheeky tweet asking for a toaster, with Warburtons quick to pass the buck to appliance manufacturer Breville. They offered up a link to purchase a suitable appliance, but this soon spiraled into a whirlwind of bread-based puns, as Hannah attempted to blag the toaster for free. At the time of publication Hannah’s Twitter shenanigans have bagged Luke some free crumpets. But will he get the toaster? Watch this space…
It’s a true story of loaf or death, which you can experience in full here.