From steel to sustainability, films to festivals, here’s five peeks behind the news with Working Word:
1. UK Steel Crisis: managing the story at the heart of the global news agenda
The phones have been ringing off the hook this week, as journalists the world over have been trying to get the inside scoop on our client Sanjeev Gupta of steel company Liberty House Group. If you’ve turned on the TV, tuned in to the radio or browsed the news this week, you’ll know that Mr Gupta is interested in buying the Port Talbot steelworks, which employs around 4,000 people in the coastal town.
We’ve been managing the media all week, and have helped co-ordinate Mr Gupta’s busy broadcast interview schedule, setting up interviews with every media outlet you can think of- Sky News, BBC, ITV, Channel 4, Bloomberg and more, while also working with a crew from Panorama. The interest from press and online journalists was no less feverish, with The Guardian, The Telegraph, and the Financial Times all speaking to Sanjeev Gupta about his plans for the industry. Look out for a big interview with Mr Gupta in the Saturday edition of The Times tomorrow, as they speak to the man who could ‘save the steel industry’.
It’s a huge story that shows no signs of letting up just yet. Watch this space.
2. Showcasing the achievements of the most innovative businesses in Wales
A bit of trivia for you; Wales was the country responsible for inventing the microphone, the breathalyser, and even lawn tennis (thank us later, Wimbledon). It’s exactly this kind of entrepreneurial and innovative spirit that’s celebrated during the Wales Festival of Innovation, taking place over a fortnight in the summer (20th June – 1st July). Businesses, universities, and organisations all across Wales are being urged to throw open their doors and invite the public in to see the groundbreaking work they do throughout the year. Now in its third year, the Festival is fast becoming a fixture on the Welsh business events calendar.
Do you have something innovative you want to shout about? Sign up here to hold an event as part of the Wales Festival of Innovation 2016.
3. Honouring a young filmmakers work with Coleg y Cymoedd
This week we shared the work of Rebecca, a Coleg y Cymoedd student and aspiring filmmaker, whose documentary tackling stigma in mental health was celebrated at the prestigious Zoom Cymru Young Filmmaker Awards. Rebecca impressed the judges by using her own experiences with mental health in the film, and deservedly picked up the Best Documentary Award. After trying various college courses in the past, Rebecca has finally found her niche in filmmaking thanks to the support of Coleg y Cymoedd tutors, and wants to carry on breaking down mental health barriers with her work in the future. Inspiring stuff!
4. UWC Atlantic College: The students creating a sustainable future
Our client UWC Atlantic College might be housed within a 12th century castle, but there’s nothing outdated about its use of energy. Sustainability forms a key part of the College’s mission, so they were thrilled to be the pioneering school of a new global project with solar energy company PROINSO. The firm plans to donate solar panels to all 15 UWC schools across the world in order to compare renewable energy data from different parts of the globe. The College’s 350 students from over 90 countries will use the panels to power their on-site greenhouse, and their findings will be the benchmark used by UWC peers from China to Costa Rica, and Singapore to Swaziland.
5. Lighting up the conversation about eco-friendly builds
Client Salix Finance offer interest-free funding to public sector bodies to support and implement energy efficient upgrades across England and Wales. With this in mind, we identified Public Sector Build Journal (PSBJ) as a key title and reached out to them to discuss Salix as a potential thought leader.
Working with PSBJ, we secured a piece on Salix’s recent street lighting project with Merthyr Tydfil County Borough Council, which you can see above. PSBJ is read by targeted decision makers within the energy and management sector, meaning that this article is exactly where it needs to be to attract the attention of potential customers.
And in other news…
Celebrations are in order as two of our clients have bagged a Cardiff Life Award! Laguna Health & Spa picked up the best Beauty Award, while The Old Swan Inn of the Knife & Fork Food group was named best Watering Hole. Both categories were extremely tough this year, as they faced Cardiff’s most high profile health and beauty competitors and some of the city’s most popular drinking hotspots respectively, making this win even sweeter. Congrats!
Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.