From Stilton to steel, authors to apartments, here’s five peeks behind the news with Working Word:
1. Interactive mapping Britain’s protected foods for DEFRA
What do Anglesey Sea Salt, Melton Mowbray Pork Pies and Stilton have in common? Yes, they’re all delish, but that’s not the answer we’re looking for. Actually, their names all hold protected status, which means that they can’t be made outside of their areas of origin, produced in a different way or with different characteristics. We’ve been working with the UK government’s Department for the Environment, Food & Rural Affairs (DEFRA), creating an interactive map of Great Britain and Northern Ireland, showing each and every one of Britain’s 70-plus protected foods off in all their gluttonous glory. On Monday, Secretary of State Liz Truss launched a beta version of the map at an event with producers and international media at the Good Housekeeping Institute in London. We’re currently finalising the mobile version, but tease your taste buds by taking a look here.
2. Liberty’s revival of the British steel industry hits Scotland
We were in Scotland this week with our client Liberty House Group as they announced a deal with the Scottish Government to reopen Dalzell and Clydebridge steel plants. The deal was announced by First Minister Nicola Sturgeon at First Minister’s Questions at the Scottish Parliament on Wednesday and we were there as Scottish Business Minister Fergus Ewing and Sanjeev Gupta, Executive Chair of Liberty House, met the remaining workforce and massed national media at Dalzell, following the announcement of the agreement. The deal will be a major step towards restoring jobs and resuming production at the iconic Scottish mills, following their mothballing by Tata Steel. You can read more about the Gupta family’s vision for the industry in this Guardian piece here.
3. DIY PR: helping Britain’s authors self-publicise
Our Executive Director and novelist Dan Tyte had an interesting opportunity recently when he was asked pen a piece on how authors can PR themselves and their work for The Author magazine, published by the Society of Authors (chaired by British national treasure Philip Pullman). In this day and age of wall-to-wall content, it’s more important than ever before for artists to be able to self-publicise, so Dan’s piece aimed to help writers who are struggling to get their name out there. The front cover of the mag is an absolute beaut, too.
4. Showcasing luxury apartments fit for a king
They say a man’s home is his castle and that couldn’t be truer for our client Coastal Housing Group. This week, we helped them launch their eagerly anticipated £8m Castle Quarter development in Swansea, neighbouring the city’s 12th century castle.
We secured great coverage around the launch of the luxury show apartment, including this piece with WalesOnlineon the apartments on offer which topped the property pages for entire the day. The launch went down a storm and there’s already been plenty of interest shown in the duplexes. Then again, when you take a look at the spacious rooms and majestic views of the castle grounds, it’s not hard to see why these unique property gems are proving so popular!
5. Enterprising youngsters’ bright ideas celebrated at national final
Wales’ most enterprising young children converged on Cardiff Bay’s Doctor Who Experience on Tuesday for the national final of Enterprise Troopers 2016. Sixteen schools’ teams who had all advanced from regional finals showcased businesses they had been running throughout the year. Economy Minister Edwina Hart was on hand to crown All Saints Church In Wales Primary School as the overall winners, and S4C’s TAG filmed an exciting day of pitches, profits, and props from the show.
And in other news…
The Titanic. The Mary Rose. Boaty McBoatface..?
This week we’ve been having a good old chuckle at perhaps the most British news story of the year. The National Environment Research Council (NERC) dropped a clanger when they allowed the public to vote for the name of their new research vessel. The problem? Voters could submit any name they saw fit. Boaty McBoatface soon raced to the top of the polls, ahead of more serious suggestions such as David Attenborough or Henry Worsley – the explorer who died while trying to cross the Antarctic earlier this year. No doubt this unexpected result will have sent the NERC press team into panic mode, but it’s also given them an unprecedented level of publicity. Our Dan Tyte went on BBC Radio Wales to discuss some solutions the NERC could put into action, which you can listen to here, and later blogged about it which you can read here.
Working Word is a PR, digital and brand agency based in Cardiff and London, telling transformative stories for clients all across the UK.