We organised a chat with Hollywood actor Rhys Ifans for Dydd Miwsig Cymru 2018, where he talked about a number of his favourite Welsh language tracks. Previously a member of Super Furry Animals and vocalist for The Peth, Rhys gave us an insight into the Welsh music that was a soundtrack to his younger years in a film we shot on-stage at The Old Vic theatre in London.
This light-hearted video told the story of ‘partners in grime’, Mike and Neil. The pair have worked together as sewage operatives for Welsh Water for more than forty years, and even grew up on the same street. We saw human interest potential in the lovable duo's chemistry, believing it would appeal to The One Show audience. The show’s producers loved the video, and Mike and Neil’s segment was aired to a 3.5m strong audience, with a peak of 3.6m - a 19.5% share of the total TV audience. The story secured coverage in national newspapers, with Daily Express, Daily Mail and Mail on Sunday dubbing the pair 'Britain's Best Friends' and using our film online.
Over the past 25 years, National Lottery has awarded around £101m to over 4,600 good causes in Wrexham and Flintshire. Our campaign is aiming to showcase the stories of extraordinary people whose lives have been changed by the money. We launched the campaign by sharing the tale of Mike Williams, former editor-in-chief of iconic music magazine NME, visiting old haunts around his hometown of Wrexham and seeing how funding is having a transformative effect on the area.
Back in the long hot summer we spent a day filming for Visit Wales in two of Wales’ finest vineyards, Glyndwr Vineyard in the Vale of Glamorgan and Ancre Hill Estates in Monmouth. We know, we know… it’s a hard life but somebody’s got to do it. The results can be enjoyed in this sunshine infused and vino filled video, which was just published across Visit Wales’ social media channels. Cheers!
To promote Principality’s sponsorship of the WRU Youth Rugby League we devised a social media video series called Scrum Home. This played on the Society’s brand purpose of helping people prosper in their home and sees us visit a different youth league club each month, finding out what the players love about rugby and why the club is like a home from home to them. The video is shared on Principality’s Twitter and Facebook channels and receives regular shares from Wales’ rugby community.
Every quarter Principality releases its Welsh House Price Index, providing a picture for the housing market across Wales’ 22 local authorities. To amplify this and create cross-channel content, we launched a social media series called ‘We Love…’ which highlights a local authority performing well that quarter. Importantly the videos link back to the Society’s brand purpose – to help people prosper in their homes. So far, we’ve asked the people of Newport, Anglesey and Bridgend what they love about their hometown, with the video receiving hundreds of social shares, picking up local media coverage and even being played at the Newport City Summit.
We commissioned Ifor ap Glyn, the National Poet of Wales, to write a Welsh language poem Blwyddyn y môr 2018 (The Year of the Sea 2018) in conjunction with Literature Wales to celebrate Wales’ epic shores in the Visit Wales Year of the Sea 2018. Inspired by long days spent on the sand and in the sea, Ifor’s poem and our considered editing invokes a magical world where the two meet, where nature can be experienced and enjoyed, where the time spent with family and friends makes memories that last a lot longer than the summer sun.
In September last year, Adam Price won a leadership election for Plaid Cymru, defeating the incumbent Leanne Wood and fellow challenger Rhun ap Iorwerth. Working Word was tasked with creating a short film that would show Adam’s rise in politics and lay out his vision for a new Wales. The film was shown on BBC Wales, ITV Wales, and S4C.
Our campaign endeavoured to increase the participation of women and girls in sport, so we commissioned a video that embodied the ethos of ‘Our Squad’. The soundtrack, International Velvet by Catatonia, provided a distinctly Welsh tone to the video with lyrics such as: “Everyday when I wake up, I thank the Lord I'm Welsh.” Our film featured dozens of everyday women getting a sweat on, broken up by light-hearted moments that ensured we engaged with women and girls who are turned off by intense exercise or sport. The video ran on Twitter, Facebook, Instagram and YouTube, reaching more than 100,000 people and generating more than 50,000 views across social media.
For the first in our new series of videos to promote the newly launched Wales Way road routes, we shot the North Wales Way. We worked with blogger family Mini Travellers, who we followed across the route and stopped at various points of interest along the way to capture the magic of north Wales.
Filmed exclusively for St David’s Day 2018, we went in search of the real St David in St Davids. Who was the man? And what did he do? We spoke to locals including Bethan Price, the Mayor of St Davids; Julia Horton Powdrill, owner of Really WildForaging and Rhys Price, Director of Voyages of Discovery.
Following our work on Dydd Miwsig Cymru 2018, we wanted to build the hype for Dydd Miwsig Cymru 2019. Using footage from our previous efforts, along with a brand new interview with Huw Stephens, we released it to coincide with our press release encouraging people across Wales – and beyond – to take part in 2019.
For the second in our series of Wales Way videos, we followed The Coastal Way from its picturesque inception point in Aberdaron to its epic conclusion in St Davids. At the centre of the film was Cai Morgan, a Welsh photographer and vlogger, who invited us along to some of his favourite spots, the best places to get that ‘gram’, and even a few hidden gems that are secreted well away from the beaten track.
Dydd Miwsig Cymru aims to encourage people across Wales and the world to engage more with Welsh language music, and the Welsh language in general. We asked members of the public to listen to Welsh language songs for the first time to get their opinions and prove that Welsh language music isn’t a genre of its own; there’s plenty of different types of music that just so happens to be in Welsh!
Our digital campaign to promote National Museum Cardiff’s family-friendly ‘Dinosaur Babies’ exhibition won a CIPR PRide award for Best Social Media campaign in Wales in 2017. We told the story of a dinosaur on the loose causing havoc around Cardiff through daily video news reports posted on the Museum’s Twitter & Facebook channels which accompanied a digital prehistoric style newspaper ‘The Daily Draco’. The campaign contributed towards record visitor figures in July and August 2017 for National Museum Cardiff, exceeding targets by 23%.
You may have heard of coracles, or even seen someone paddling one down a Welsh river, but how much do you know about them? Our video looked into the fascinating history of this pre-Roman type of boat that still exists in Wales today and follows a group as they build and sail their own coracles.
Business Wales Growth Week was a campaign that aimed to educate businesses across Wales about the practical support on offer by Business Wales to reach that next level of growth. Working Word secured the support of four big Businesses in Wales, namely AerFin, Tinopolis, Bluestone and Toyota, the businesses offered up their facilities and welcomed local businesses in for an exclusive look at how they make their business work and to tell their individual growth stories.
Working Word made sure that not only would the attendees on the day get to have this exclusive insight, but we also created video highlights for each business. In addition we provided a bilingual event facilitator, who also provided the bilingual voice overs. Here’s a behind the scenes look at AerFin, the civil aviation parts distributor.
Nod wythnos Twf Busnes Cymru yw addysgu busnesau ledled Cymru am y gefnogaeth ymarferol mae Busnes Cymru yn cynnig, er mwyn i’r Busnesau gyrraedd y lefel nesaf o gynnydd. Roedd cwmnïau blaenllaw o bob rhan o Gymru yn rhan o’r wythnos - AerFin, Tinopolis, Toyota a Bluestone - yn agor eu drysau i ddangos i fusnesau sut i wireddu breuddwydion a thyfu'n gyflym.
Wnaethom ni hefyd greu fideo llawn uchafbwyntiau, yn ogystal â chreu’r fideo, ein Cyfarwyddwr Cyfrif wnaeth ddarparu'r llais ar gyfer y fideo a hefyd chynnal y digwyddiadau yn ddwyieithog. Dyma fideo, sydd yn dangos beth sydd yn digwydd tu ôl i'r llenni yn AerFin, y dosbarthwr a phrydlesiwr rhannau ar gyfer awyrennau sifil.
SHWSH was a series of secret gigs organised by the team behind Dydd Miwsig Cymru, that took place in Cardiff in August 2018. Audience members text a number for a password and location, to an exclusive gig. SHWSH was an unprecedented success: hundreds of people signed up to the text service for gigs that all featured Welsh language music artists.
In summer 2018, National Museum Cardiff held one of the UK’s biggest ever Japanese exhibitions, Kizuna. Our brief was to design and deliver a digital campaign to promote the exhibition throughout the summer. To launch it, our in-house video team created a striking visual promo that transformed Cardiff's most recognisable areas – such as Bute Park and Cardiff Castle - into a landscape of red and white, reflecting the Japanese flag. The video was shared on the Museum’s Facebook and Twitter channels generating nearly 500,000 impressions between the two networks.
Every quarter Principality releases its Welsh House Price Index, providing a picture for the housing market across Wales’ 22 local authorities. To amplify this and create cross-channel content, we launched a social media series called ‘We Love…’ which highlights a local authority performing well that quarter. Importantly the videos link back to the Society’s brand purpose – to help people prosper in their homes. So far, we’ve asked the people of Newport, Anglesey and Bridgend what they love about their hometown, with the video receiving hundreds of social shares, picking up local media coverage and even being played at the Newport City Summit. Here’s our Anglesey video.
In the third in our series of chef videos for Visit Wales we went to Abergavenny market to make a special film about Welsh cakes with Kathryn Gunter, owner of The Market Bakery. The video was made to coincide with St David’s Day 2018 and has since gone on to be Visit Wales’ most viewed video of all time.
Every quarter Principality releases its Welsh House Price Index, providing a picture for the housing market across Wales’ 22 local authorities. To amplify this and create cross-channel content, we launched a social media series called ‘We Love…’ which highlights a local authority performing well that quarter. Importantly the videos link back to the Society’s brand purpose – to help people prosper in their homes. So far, we’ve asked the people of Newport, Anglesey and Bridgend what they love about their hometown, with the video receiving hundreds of social shares, picking up local media coverage and even being played at the Newport City Summit. Here’s our Bridgend video.
Jin Osborne - “Sport shouldn’t be about looking like Instagram models. It saved my life and one day it could save yours too.” BBC Wales presenter Claire Summers credited Our Squad ambassador, Jin Osborne, as her inspiration to get more active!
Our case study videos have been viewed a combined total of 92,746 across Facebook and Twitter including Jin’s video which we teased on International Women’s Day. Watch our Jin Osborne video here.