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The Week That Was... 5 peeks behind the week at Working Word

From unusual hobbies, house prices indexes and social media training, to a book festival launch and some new Working Worders…have a peek at five highlights from our week.

1. Launching Wales' first house price index with Principality

If you’re like us, you’re a Rightmove addict, endlessly scrolling through potential new castles. It can be hard to know just when the best time to buy a house is, as prices fluctuate from month-to-month. Well now, thanks to Principality, you can refer to its Wales HPI, a House Price Index looking at trends, prices, sales and growth across Wales’ 22 local authorities. It’s safe to say media loved this. We worked with Principality to set up broadcast interviews with the likes of BBC Wales Today, Radio Wales, Radio Cymru and Capital, as well as bagging print and online coverage with key media including ITV Wales, Daily Post and South Wales Evening Post, among others, and sharing on social.

2. Sharing the story of the girl from Gaza Strip with national media 

UWC Atlantic College is a pretty wonderful place.  For a start, it’s based in the former residence of real life Citizen Kane William Randolph Hearst, where the urban myth goes JFK learned to swim and Frank Sinatra performed the first public performance of My Way.  For the past 50+ years the College has made education a force for peace in the world.  In today’s tumultuous world, we know that stories about young people who’ve overcome tough beginnings work well for the media.  We shared the stories of Yara Eid, a 16 year old who spent her life to date in the Palestinian Al-Bureij refugee camp and lived through three wars in the Gaza Strip.  She’s now studying at the College, alongside Anagheem Qassem, a 17 year old from war-torn Damascus.  Read more on their incredible journeys in the i here.

3. Turning a Brownie Unit’s Paris dream into a reality with Five Rivers Fostering

We’ve been beaming all week as we’ve started working with Independent Fostering Agency and social enterprise, Five Rivers Fostering. The first story we’ve been able to tell is this heart-warming tale about the company stepping in to save the day when a Brownie Unit’s trip to Paris was in jeopardy.

Five Rivers stepped in to sponsor 1st Devizes Brownies in Wiltshire, helping make sure the girls’ educational holiday could still go ahead.  We helped spread the word in the local media. Stay tuned for lots more stories from Five Rivers as we support them in their bid to recruit more foster carers to tackle the shortage of more than 9,000 throughout the UK.

4. Sharing social media skills with Prospects at Marble Arch 

Social media can be a wonderful comms tool, but keeping up on the latest developments across an ever-expanding group of networks can be all-consuming.  Our Dan and Greg were in London this week sharing the latest tips, techniques and tricks with our client Prospects Group.  Members of their team from across the UK, including the National Careers Service in England and international education providers Gabbitas were on board to learn.  Watch out for some compelling content from their accounts over the coming weeks and months.

5. Putting a fresh spin on the legal profession 

When it comes to getting our client Capital Law in the news we’re pros at getting them involved in some of the country’s biggest legal stories and debates. But we’ve never really shouted about the hobbies of the firm’s various lawyers before, until now.

When we discovered Legal Practice Management magazine was looking for lawyers with unusual hobbies, we knew just the man. Capital Law founding partner Duncan Macintosh is not only one of the country’s best corporate lawyers but he is something of a motorcycle buff. The man really knows his bikes and he shared his knowledge and his love for all things motorcycles with editor Patrick Wingrove at LPM who chronicled Duncan’s decades of biking experience and his sheer joy when on two wheels.

In other news...

Get your early bird tickets for the Cardiff Book Festival

In this 24/7 always on society, a good book can be the perfect sanctuary from the beeps and buzzes of another notification.  Last Friday, we launched a brand new website this year’s Cardiff Book Festival on Fri 22nd-Sun 24th September.  We’re busy planning the line-up, but you can grab early bird tickets here.

And finally

It’s fair to say the office was rather excitable this week as we welcomed not one but two new Working Word team members to the gang. Say hello to Tom and Alisha, our new account execs!